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Email Marketing Manager Inactive job
IMC
This job has been closed. You cannot apply anymore.
United States
Columbus
3 years of experience
Bachelor education
40 hours per week
Events Services
11-50 employees
Medior
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
HubSpot
Google Analytics
MS Excel
MS Office
CSS
HTML

Essential Duties And Responsibilities


Create and monitor a wide variety of email marketing campaigns including prospect campaigns driving sales leads, customer communications, event-oriented activations to sellers and buyers - creating personalized, targeted, intuitive and nurturing paths that support objectives

Hands-on design, testing, data management and deployment of results-driven campaigns - ensuring that design and layouts of emails are optimized and mobile-friendly


Work closely with in-house design team to create assets, modules and banners required for campaigns

Collaborate with marketing and sales teams to create and oversee a communications and segmentation plan and schedule to achieve business goals and requirements


Creatively strategize behavior-based campaigns that will boost adoption and grow results, implementing automated workflows

Proofread emails for clarity, grammar and spelling

Identify and regularly track against email KPIs; Tracking and analyzing of campaign results - providing regular reporting to stakeholders

Work closely with content team members to ensure copy and messaging are optimized properly

Data management - regularly compiling and monitoring of lists in collaboration with data team to identify opportunities or roadblocks


Creation of additional, supporting content as part of the campaign lifecycle e.g. forms and surveys

  • Contribute to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member
  • Collaborate with team on new initiatives and experiences
  • Performing special projects and assignments as required


Qualifications

  • BA/BS or equivalent working experience
  • 3-5 years experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • Knowledge of latest digital marketing trends
  • Experience with CRM and email automation tools - Sitecore, Hubspot, Microsoft Dynamics 365
  • Experience in E-Commerce preferred
  • Thrives in a dynamic and evolving environment; resourceful and creative in designing solutions and surmounting challenges
  • Excellent written and verbal communication skills
  • Home furnishings, home décor, gift or apparel industry experience a plus
  • Exceptional ability to manage multiple projects with timely responsiveness to business needs and demands
  • Flexible and responsive; thrives in a dynamic and evolving environment
  • Must possess strong verbal, organizational and interpersonal skills and be able to communicate in a professional manner
  • Creative ability/experience with product layout and photography preferred.


IMC
1055-1033 N High St
OH 43201
Columbus
United States