Email Marketing Manager Inactive job
Handy HQ
This job has been closed. You cannot apply anymore.
United States
New York
4 years of experience
Bachelor education
40 hours per week
51-200 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud

Handy is a home services marketplace on a mission to disrupt the $400B home services market by seamlessly delivering every service to every home. Handy has fundamentally changed the way the world buys home services by making it as easy to buy a service online as it is to buy a product. We connect customers to vetted, independent local professionals at the tap of a button, while providing upfront pricing, customer choice in scheduling (no more pesky 4 hour windows), cashless payments and a service guarantee.

Started in 2012 by Oisin Hanrahan & Umang Dua, Handy has scaled to offer cleaning, installation and assembly services across the US, Canada and the UK. Handy offers its services both direct-to-consumer via our website and mobile apps and through partnerships with some of the largest retailers in the world, including Wayfair, Walmart, Lowes, Costco and more. As of 2019, Handy is an independently operated subsidiary of Angi® (Nasdaq: ANGI), the world’s largest home services marketplace. This milestone is allowing us to expand to hundreds of more home services to bring the Handy experience to millions of more customers and professionals.

About The Role

Handy is seeking an experienced Email Marketing Manager to own end-to-end completion of Email and SMS marketing initiatives. You will own day-to-day execution and operations of our email marketing program.

What You'll Do

  • Manage the email marketing calendar and work with designer to execute against it
  • QA all emails, ensuring all links, images, subject lines, and list segments are accurate and working properly
  • Monitor and report key metrics including email delivery, unsubscribe rate, email metrics, and business metrics
  • Develop strategies and implementation plans for lifecycle, triggered, and enhanced personalization using segmentation and predictive modeling; and set goals to meet overall channel revenue and performance targets for email and sms
  • Manage ongoing optimization of program KPI's by designing comprehensive, measurable A/B testing methods
  • Clearly communicate key learnings, actionable hindsights, and recommend new opportunities to leadership
  • Develop monthly email and sms content calendar
  • Ensure compliance with internal guidelines and best practices including CAN-SPAM

What We're Looking For

  • Bachelor’s degree
  • 4-8 years of experience in an email marketing role
  • Deep knowledge of CRM, marketing, and analytics tools, like Looker
  • Experience operating both strategically and tactically in a high energy, fast-paced environment
  • Experience using data to develop and measure marketing programs
  • Desire to roll up sleeves and execute while also seeing the broader vision of the channel
  • Thrives in fluid, demanding environments and can juggle competing high-priority projects
  • Can comfortably and effectively collaborate with cross-functional partners
  • Strong analytics skills using data to tackle problems and translate results into recommendations
  • Experience with an enterprise level ESP (Salesforce Marketing Cloud, Responsys, etc.)
  • Advanced proficiency manipulating data and performing calculations
  • Basic HTML preferred
  • Strong communication skills and attention to detail
  • Ambition to learn, grow and have fun!

Compensation & Benefits

  • Competitive salary and equity commensurate with experience and performance
  • Full medical, dental, vision package to fit your needs
  • Monthly Handy credits
  • Flexible vacation policy; work hard and take time when you need it
  • Ground floor opportunity with the team
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world

Handy HQ
134 W 29th St
NY 10001
New York
United States