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Emailjobs.io
Email Marketing Manager Inactive job
Globalization Partners
This job has been closed. You cannot apply anymore.
Mexico
Juárez
3 years of experience
Bachelor education
40 hours per week
Information Technology and Services
201-500 employees
Medior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Development budget
Paid sick leave
HubSpot
MS Office
MS Excel
CSS
HTML
HUBL

Globalization Partners simplifies global business by enabling companies to hire great talent anywhere in the world, without the complexity of setting up foreign branch offices or subsidiaries. You find the talent, and we put YOUR candidate on OUR fully compliant, in-country payroll. This enables you to expand into almost any country around the globe – quickly and easily.

Our platform enables you to leapfrog over the legal, HR and tax complexities without having to figure out “how” to do business in a foreign country, while getting all the benefits of a global team


Location: Mexico City


About the Position 

At Globalization Partners we’re in high-growth mode – we've doubled in size last year and plan to continue this pace for the next five years. Given our aggressive charter, we’re looking for a strategic and data-driven Email Marketing Manager who thrives in a fast-paced environment. As a key member of the demand generation team, you’ll be responsible for generating leads, pipeline and revenue for the business via email marketing. Growth is in our mandate and we need you to do it. 


What You’ll Do 

  • Own demand generation focused email programs from beginning to end – from planning, development, and testing, to launch, reporting, and maintenance
  • Work with Director of Demand Generation to build channel plans that drive business strategy and exceed KPIs
  • Develop and optimize email nurture programs; define business logic behind customization, program prioritization, trigger logic, and frequency
  • Define and manage campaign segmentation and personalization strategies
  • Manage email deliverability, database hygiene, and compliance with opt-in laws and regulations as well as ensuring compliance with CAN-SPAM regulations
  • Maintain email calendar including concept, content, testing and audience information
  • Own QA process for all demand generation focused email programs
  • Continually measure and optimize program performance; identify and report on relevant program KPIs
  • Partner with business development, sales, marketing operations, and other internal team members to coordinate efforts and leverage learnings from other channels
  • Track email marketing best practices, monitor industry trends, and make recommendations for growth


What We’re Looking For 

  • 3-5 years of experience creating, testing, analyzing, and optimizing B2B email marketing and re-engagement campaigns, including A/B testing and audience segmentation/personalization
  • Proficiency in marketing automation (HubSpot preferred) and CRM (Salesforce) platforms 
  • Strong knowledge of CAN-SPAM, GDPR, CCPA and CASL opt-in/opt-out practices 
  • Organized and detail-oriented with solid project management and analytical skills
  • Excellent written and verbal communication skills
  • Passion for taking risks, improving processes, and making data-driven decisions

Perks

  • Position 100% Full time & Pay-rolled
  • Competitive Salary
  • Benefits package additional to Law (meal vouchers + SGMM + Seguro Dental)
  • Fun and collaborative working environment
  • Continuous growth and Development


Globalization Partners
Av. Paseo de la Reforma 26
06600 CDMX
Juárez
Mexico