Email Marketing Manager Inactive job
Faherty Brand
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United States
New York
2 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
51-200 employees
10 holidays
Medical Insurance
Employee Discount
Vision Insurance
Dental Insurance
Development budget
Company outings
Google Analytics
MS Excel
MS Office
MS Word
MS Powerpoint

We are a scrappy team that is scaling user acquisition and retention marketing quickly across Faherty. We’re looking for an in-house email marketing manager that is proactive, scrappy, forward-thinking, resourceful, comfortable working effectively in a fast-paced environment and collaborative by nature. This team member should have strong skills in their field and demonstrate agility and flexibility in a fast-paced season of growth. The right candidate for this role will be both analytical and creative, with strong communication skills to effectively align intent, actions and results. This team member will analyze data, execute on campaigns, establish the appropriate optimization and next steps, manage vendors, and assist in the roll-out or integration of new marketing initiatives. 


What you’ll do:

The Email Marketing Manager will contribute and support digital strategy, coordination, execution and analysis as Faherty Brand builds and optimizes marketing campaigns across Faherty Brand’s performance marketing channels, with a large focus on email retention tactics and cross channel collaboration with other team members. This role will report to the Sr. Manager of Performance Marketing, and work closely in collaboration with paid social marketing manager, organic social, creative, brand marketing and merchandising functions to flawlessly communicate, and execute on DTC campaigns. 

Key Responsibilities:

• Execute, optimize (daily), and analyze email campaigns, end-to-end

• Use historical data and merch inputs to strategically craft email marketing campaign calendars for each season

• Utilize a/b testing tools within ESP and CDP to optimize email campaigns and drive improved CTR, open rate and conversion rate

• Proactively establish new email flows based on behavior, observed pain points, or moments of opportunity

• Proactively analyze and optimize flows and campaigns, to identify areas of optimization opportunity, and create a testing roadmap

• Own the creative testing cadence, reporting, and communication of results.Create a series of best practices for Faherty campaigns and flows

• Produce creative brief and manage email briefing to the creative team, and internal review and approval process

• Work with CDP to ensure that we are capitalizing on first party data, to serve relevant emails to our customers, at the right time

• Own vendor relationships; communicate strategic recommendations based on data analysis

• Support a data driven strategy - responsible for daily management, tracking and reporting of email performance

• Pull and analyze data across multiple reporting channels, including GA, and Shopify

• Partner with cross-functional teams (Social, Brand, Creative and Merchandising) to understand overall strategy, season planning, and seasonal buys

• Stay up-to date on email marketing and creative best practices and trends and implement them for Faherty

Must-have qualifications include:

• At least 2 years of hands-on experience in email and retention marketing (granular optimization and execution experience necessary)

• Proven ability to creative solutions to accomplish tasks in a timely manner

• Enthusiastic, highly motivated self-starter with a strong work ethic and an intense focus on achieving results

• Strong organizational skills and collaborative team player

• Proven ability to manage relationships and drive processes, even when resources are limited

• Hungry to grow within a fast-paced company; eager to take on new tasks and help where needed

• Proactive in thought and execution, you’re always 1 step ahead and can quickly analyze situations to find the best solution

• Strong experience and enthusiasm for pulling and analyzing platform marketing data, for an ecommerce company, while optimizing toward revenue goal

• Thoroughly understand platform optimization levers, and when each should be used

• Experience in Google Analytics

• Quick learner, with the desire to become an omni-channel marketer

• Excellent written and verbal communication skills

• Very proficient in Microsoft Office: Excel, Word, Powerpoint

• Responsible and accountable, adapts quickly and positively to change

• Eager to analyze, optimize and problem solve within existing channels, while also able to retain information and apply it in future situations

• Excellent attention to detail

Faherty Brand
133 Prince St
NY 10012
New York
United States