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Email Marketing Manager Inactive job Remote job - USA
Emtrain
This job has been closed. You cannot apply anymore.
United States
San Francisco
2 years of experience
Bachelor education
40 hours per week
Internet
11-50 employees
Medior
10 holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
PTO
Pension Plan
Paid maternity/paternity leave
Marketo
Adobe Photoshop
Adobe Illustrator
Google Analytics
MS Excel
MS Office
CSS
HTML

We’re ready to take our email marketing efforts to the next level.

We are looking for an experienced, data-driven email marketer who takes initiative and can own all aspects of email marketing. The ideal candidate for this role thrives in a fast-paced environment, has a hands-on approach by taking initiative, thinking outside the box to set new email standards. This role will report to the Content Marketing Manager and will collaborate with cross-channel stakeholders to drive email campaign initiatives across the company. You will work closely with Product Marketing, Content, Demand Gen/Field Marketing, and Sales Development Teams to produce highly targeted and effective email programs.


Your Responsibilities will include

  • Help drive email marketing programs-including the operational components of email campaigns
  • Develop customer engagement and acceleration strategies for the email channel that reflect an understanding of customer needs and intent
  • Drive segmentation and targeting strategy for lifecycle communications to ensure customers are getting the right message at the right time
  • Optimize engagement and conversion rates through the development of an effective A/B and multivariate test program
  • Recommend email marketing strategies to support key priorities: lead generation, re-engagement, and CRM goals such as customer acquisition and retention
  • Analyze email performance, including engagement and sales metrics, and leverage learnings to inform campaign planning and optimization
  • Build email testing roadmap and drive test execution to enable optimization of campaigns
  • Improve reporting capabilities and marketing dashboards; increase visibility and understanding of email channel and customer metrics
  • Coordinate email project workflow: develop schedules, work with cross-functional partners to gather inputs, coordinate production and execution
  • Partner with creative team to develop high-performing, brand-enhancing email campaigns: write creative briefs; provide creative feedback Success Metrics
  • Execution of email campaigns (composed and launched within a timely manner)
  • Emailable audience database growth
  • Core Email Response Metrics (opens, clicks, unsubscribes, etc.) • Business KPIs (Email contribution to Pipeline and Bookings)


Education/Experience

  • Bachelors' degree or an equivalent combination of education and experience
  • 2+ years of B2B email marketing experience working in Marketo in a SaaS company is a must General understanding of B2B lead-to-revenue demand funnels and reporting 
  • Strong experience using Salesforce is preferred
  • Understanding of audience segmentation strategies-how to specify target audiences and how to effectively communicate with a vast array of contacts 
  • Great communication skills, both written and verbal; strong collaborator 
  • Strong execution capability with the highest standards in a rapidly evolving business •
  • Experience crafting and designing responsive email copy 
  • Knowledge of HTML, CSS, and web development tools (e.g. Dreamweaver) is desired 
  • Design skills using Adobe Photoshop and Illustrator is a plus


Emtrain
2 Embarcadero Center
CA 94111
San Francisco
United States