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Email Marketing Manager Inactive job
Druva
This job has been closed. You cannot apply anymore.
United States
Sunnyvale
4 years of experience
Bachelor education
40 hours per week
Computer Software
501-1000 employees
Medior
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Development budget
Paid maternity/paternity leave
Marketo
CSS
HTML
Marketo Expert

Druva delivers data protection and management for the cloud era. Druva Cloud Platform is built on AWS and offered as-a-Service, delivering globally accessible, infinitely scalable and completely autonomous enterprise data resiliency. Customers drive down costs by up to 50 percent by freeing themselves from the burden of unnecessary hardware, capacity planning, and software management. Druva’s patented cloud architecture transforms backup data into an asset, making it more open and accessible so customers can streamline governance, improve cyber resiliency, and gain critical insights to uncover opportunities and expedite decision making.


Druva has raised over $350m in venture capital, is trusted by over 4,000 global organizations and protects over 200 PB of data


Summary


Our high performance marketing team is seeking an experienced Email Marketing Manager. This person will be responsible for defining and executing all aspects of email marketing including email governance, editorial calendar, and production/delivery for all email streams (webinars, field events, drip emails, newsletters, etc). S/he will partner closely with Integrated Marketing peers to design and develop an end-to-end email marketing strategy to support each global campaign and execute them by leveraging industry best practices.


The ideal candidate will have proven experience delivering successful email marketing programs, with excellent B2B tech writing/copy editing skills, strong project management, and expert-level Marketo skills.


Responsibilities

  • Develop a global email communication plan, targeting prospects and customers, that supports overall campaign goals
  • Create and socialize an email governance and editorial calendar structure for the marketing team
  • Author email content that is in alignment with brand/campaign messaging, IT/tech target audiences, and key use cases
  • Partner closely with the Marketing Operations team to understand the CRM and how best to segment audiences for various email marketing programs
  • Open ticket to setup, QA/test, and schedule email sends via Marketo. If Marketing Operations is unavailable, execute on their behalf with their permission.
  • Plan and execute continuous testing (layout, format, frequency, subject lines, copy, CTAs, personalization, etc.) to optimize email performance that are above industry standards
  • Meet or exceed email marketing KPIs for deliverability, opens, CTOR, and other key metrics
  • Develop and maintain weekly and quarterly reporting on email performance and share with key stakeholders
  • Assist with copy writing and/or copy editing of other marketing content as requested
  • Project manage other marketing initiatives as they are defined
  • Stay abreast with email marketing and content marketing industry best practices



Minimum Qualifications

  • Bachelor’s degree with a minimum 4-5 years of experience in marketing communications with a leading IT/SaaS organization
  • Prior experience in email marketing is a must
  • Familiar with email best-practices and compliance (GDPR, CCPA, CAN-SPAM)
  • Expert-level Marketo user highly desired
  • Must have experience with A/B and multivariate testing
  • A self-starter with a can-do attitude
  • Expert project management skills and attention to detail
  • Excellent written and oral communication skills (writing samples will be requested)
  • Ability to work in a fast-paced environment, balancing multiple priorities with tight deadlines
  • Enterprise software and/or B2B marketing experience is a plus


Druva
800 W California Ave
California 94086
Sunnyvale
United States