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Email Marketing Manager Inactive job Remote job - Anywhere 100% remote
Degreed
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United States
San Francisco
10+ years of experience
Bachelor education
40 hours per week
E-Learning
201-500 employees
Medior
10 holidays
PTO
Flexible working hours
Development budget
Employee Discount
Paid sick leave
HubSpot
Slack
Google Analytics
Google Docs
HTML
CSS

Degreed is the upskilling platform that connects learning to opportunities. We integrate everything people use to learn and build their careers—skill insights, LMSs, courses, videos, articles, and projects—and match everyone to growth opportunities that fit their unique skills, roles, and goals.


Degreed is in need of a seasoned email marketing expert. You have mastery over all aspects of email marketing: Crafting winning subject lines and compelling content, precision list-building to ensure high email relevance and engagement, and expert analysis of deliverability metrics to help us get better and smarter.


As Email Marketing Manager you will work across all Marketing teams - Field Marketing, Digital Marketing, Product Marketing and Brand - to deliver a cohesive strategy, consistent campaigns/themes, compelling and hyper-targeted content. You will be our lead strategist on email but also a do-er, coordinating and performing all the sends, analyzing post-send data and metrics and communicating results to the appropriate stakeholders.


RESPONSIBILITIES

  • Execute email marketing campaigns including setup and design, content creation, proofreading, testing, approvals, scheduling and implementation 
  • Perform database segmentation, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs and recipients unlikely to engage
  • Ensure that email creative is visually compelling and on-brand, with appropriate and current Degreed language
  • Manage CRM (Salesforce) and other marketing tools (Hubspot, etc.) to ensure that actions taken on emails (form submissions, registrations) trigger the proper workflows - automated email confirmations, notifications, e-delivery of PDFs, etc.
  • Track, analyze and report metrics of email campaign performance and provide recommendations for improvement
  • A/B test subject lines and creative and build winning attributes into future email campaigns
  • Use UTM tracking & review email heatmaps for improved email performance
  • Create and maintain email marketing calendar
  • Own prospect biweekly newsletter, work with internal teams to make sure content is relevant and meaningful  
  • Monitor email marketing activity company-wide (Sales, Sales Development, Client Experience, Product) to ensure consistency, alignment and reduce over-emailing
  • Ensure we keep our email sender score/domain authority within recommended levels
  • Create and implement email policies and best practices
  • Implement automated nurture and drip campaigns to keep subscribers engaged
  • Plan, execute & experiment multi-touch email campaigns to increase sales funnel velocity and opportunity conversion
  • Work with relevant third-party publications to manage and coordinate paid email campaigns
  • Works with ABM team to ensure proper segmentation (exclusion/inclusion) of ABM accounts, provides engagement/email data on ABM accounts & experiments with potential ABM email in conjunction with ABM campaigns


REQUIREMENTS

  • Minimum of ten years experience in an email marketing role, ideally at B2B/SAAS companies, with 3+ years in a strategic or leadership capacity
  • Proficient in Salesforce and marketing automation platforms like Hubspot, Outreach, Marketo, Google Analytics, Google Drive, Asana, Slack, Engagio, ZoomInfo, NeverBounce etc.
  • Established relationships with major email providers and/or spam filtering companies
  • Strong understanding of international email requirements like GDPR laws and best practices
  • Knowledge of HTML
  • Excellent written, communication and copywriting skills
  • Extremely detail-oriented
  • Ability to be flexible and succeed in a fast-paced, innovative, and rapidly growing organization


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

Degreed
4305 Hacienda Drive
CA 94588
San Francisco
United States