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Email Marketing Manager Inactive job
Cycling Sports Group
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United States
3 years of experience
Bachelor education
40 hours per week
Sporting Goods
501-1000 employees
10 holidays
Salesforce Marketing Cloud
MS Excel

The Email Marketing Manager is responsible for managing the email strategy and execution across the portfolio of Dorel Sports brands (Cannondale, GT, Fabric, Mongoose, and Schwinn brands.)

This role is instrumental in creating the strategy, execution and growing email marketing performance.  This role will manage the day to day activity of the global email program and lead the channel within the company. 


  • The primary focus of this role is to plan, develop, manage and execute daily email marketing campaigns. This includes strategic planning, audience identification/segmentation, creative and copy development, email deployment and performance reporting.
  • Develop email strategies and tactics to Dorel Sports acquisition goals
  • Manage and grow email marketing lists through marketing channels
  • Execute personalization campaigns (customized subject lines, copy, creative, etc.) to get the right message to the right customer at the right time
  • Serve as the primary marketing liaison with our email service provider, and be the subject matter expert on its tools, capabilities and roadmap
  • Work with regional marketing teams to provide best practices & email
  • Work with creative teams to provide best in class email campaigns
  • Use a data-driven approach to optimize the customer journey from acquisition and segmentation, to post-purchase and re-engagement
  • Follows internal controls and company policies as set by company and job function.
  • Contributes to the success of company by leading or assisting with other projects and tasks as assigned.

Essential Qualifications:

  • 3-5 years of experience managing email campaigns
  • Bachelor’s degree in Marketing, Business, or related fields
  • Experience managing and executing sophisticated email campaigns
  • Advanced working knowledge of email platforms
  • Experience identifying and running successful A/B testing within email testing environments
  • Experience managing email service providers
  • Experience working with email template creation and email best practices
  • Experience tagging and tracking emails for reporting purposes.
  • Polished professional with excellent interpersonal communication skills
  • Experience with CAN-SPAM, CASL, and/or other compliance requirements

Beneficial Qualifications:

  • Experience with HTML, SQL a plus
  • Experience working in ecommerce
  • Experience selling products or services online
  • Experience automating drip email campaigns and email triggers
  • Experience working with content management systems, specifically Sitecore, Magento, Shopify
  • Strong project management skills, with the ability to successfully guide and execute multiple projects simultaneously
  • Strong leadership qualities and team management experience
  • Strong presentation skills with peers and senior management

Physical Demands:

  • Working conditions are normal for an office environment
  • Travel – domestic and international; approx. 5-10% of time

Cycling Sports Group
1 Cannondale Way
CT 0689
United States