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Email Marketing Manager Jobs Remote job - USA
Cue Health
United States
San Diego
8 years of experience
Bachelor education
40 hours per week
Biotechnology
1001-5000 employees
Medior
20 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
CSS
HTML

About Us:

Cue Health (Nasdaq: HLTH) is a mission-driven healthcare technology company that puts consumers in control of their health information and places diagnostic information at the center of care. Cue Health enables people to manage their health through real-time, actionable, and connected health information, offering individuals and their healthcare providers easy access to lab-quality diagnostics anywhere, anytime, in a device that fits in the palm of the hand. Cue Health’s first-of-its-kind COVID-19 test was the first FDA-authorized molecular diagnostic test for at-home and over-the-counter use without physician supervision. Outside the United States, Cue Health has received the CE mark in the European Union, Interim Order authorization from Health Canada, and regulatory approval from India’s Central Drugs Standard Control Organisation. Cue Health was founded in 2010 and is headquartered in San Diego. For more information, please visit www.cuehealth.com .

Cue Health Inc. is seeking to hire a full-time, remote Email Marketing Manager that has experience in either B2B or DTC. The Email Marketing Manager will be responsible for developing strategic roadmaps to achieve our enterprise goals and provide opportunities for optimizations as well as deploying new strategies for email marketing programs. This role requires both strategic and tactical execution and planning.

Responsibilities:

  • Help develop strategic roadmaps to achieve business goals and provide opportunities for optimizations as well as deploying new strategies the email marketing program
  • Present strategic roadmaps to key stakeholders and revising the strategy based on feedback, direction and priorities
  • Help conceive, plan and execute all aspects of a full email campaign from creative/design briefs to copywriting and data dependency integration support
  • Own end-to-end implementation of marketing campaigns in Salesforce Marketing Cloud
  • Work with creative production teams/vendors to execute on planned strategy
  • Review reporting and analytics with stakeholders providing key insights and optimization opportunities
  • Manage email campaigns from production to analysis, including creative development, building, QA, deployment as well as reporting
  • Works with internal and external resources for content development and integration
  • Identify, prioritize, allocate appropriate resources and oversee progress across projects to achieve organizational objectives
  • Work with email automation software (ExactTarget) within the Salesforce Marketing Cloud environment to build email lists, send mass email, define customer journeys, and ensure campaign objectives are aligned with marketing KPIs
  • Initiates and executes on routine competitive audits
  • Focus on executing segmentation, delivering specific messages to select audiences based on behavior
  • Test and troubleshoot campaign issues that may arise, such as configuration or rendering issues
  • Streamline processes for campaign execution and well-structured handoff documents to stakeholders including briefs
  • Proactively provide recommendations to optimize and find efficiencies by leveraging data from Salesforce Marketing Cloud, and internal analytics team
  • Maintain a current understanding and application of email best practices
  • Communicate risks and challenges to the project management team and team leaders
  • Update Asana or other workflow tools to accurately represent the status of work
  • Communicate effectively with both internal team and vendors to keep progress moving on email campaigns and special projects and to ensure alignment on requirements, deliverables, and timelines
  • Additional duties and responsibilities as assigned

Requirements:

  • 8+ years managing email marketing programs including: email automation \
  • 3+ years of extensive, hands-on experience working in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Content Builder, Mobile Studio, etc.
  • Must be a Salesforce Marketing Cloud power user
  • Highly skilled in HTML, CSS and dynamic scripting
  • Hands-on problem solver with proven technical background to troubleshoot and solve sophisticated problems
  • Experience leading process improvements and managing stakeholder expectations
  • Flexibility to adjust on the fly to changes in scope, deadlines or asset availability
  • Excellent verbal, visual, and written communication skills
  • Copy-writing and editing skills a plus
  • Ability to work independently in a fast-paced environment, successfully prioritize multiple tasks, and produce consistent, high quality work
  • Deep understanding of B2B transactional workflows/drips/nurtures or DTC Customer Journey campaigns

Environment and Physical Activities/Requirements:

  • You will work in an indoor remote environment for which no adverse conditions are expected. This position requires the following physical activities and/or requirements:
  • Remaining in a stationary or sedentary position, often standing and/or sitting for prolonged periods of time
  • Repeating motions, such as keyboarding, that may include the wrists, hands, and/or fingers
  • Communicating with others to exchange information
  • Adjusting, moving, carrying, lifting, pushing or pulling objects up to 20 pounds

Cue Health Inc. is an equal opportunity employer, consistent with applicable laws. Individuals seeking employment are considered without regards to race, color, religion (including religious accommodations), creed, sex (including pregnancy, childbirth and related medical conditions), gender (including gender identity and expression), sexual orientation, marital status, national origin (including language use restrictions), ancestry, mental and/or physical disability, medical condition (cancer, genetic information and characteristics, requests for medical and family care leave), age, military or veteran status, and any other classification protected by applicable federal, state, and local laws.


Cue Health
4980 Carroll Canyon Rd
CA 92121
San Diego
United States