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Email Marketing Manager Inactive job
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United States
Mountain View
2 years of experience
Bachelor education
40 hours per week
201-500 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Development budget
Company happy hours
Salesforce Marketing Cloud

Coursera is a leading online learning platform for higher education, where 53 million learners from around the world come to learn skills of the future. Nearly 200 of the world’s top universities and industry educators partner with Coursera to offer courses, Specializations, certificates, and degree programs. 2,300 companies trust the company’s enterprise platform Coursera for Business to transform their talent. Coursera for Government equips government employees and citizens with in-demand skills to build a competitive workforce. Coursera for Campus empowers any university to offer high-quality, job-relevant online education to students, alumni, faculty, and staff. Coursera is backed by leading investors that include Kleiner Perkins, New Enterprise Associates, Learn Capital, and SEEK Group.

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand, attracting students to degree programs, bringing new customers to Coursera for Business, and creating a marketing system that nurtures learners throughout their professional lives.

During COVID-19, Coursera is providing free learner resources to universities, governments, as well as university and college students. The influx of new learner types (students and unemployed workers) with unique needs has created use-cases for custom communications designed to onboard and activate these groups. This role will develop emails intended to drive activation, enrollment, and utilization. Scope will include creative briefs, basic email coding, campaign setup, QA, testing, reporting, and analysis.

The Email Marketing Manager will also support other B2C emails as needed.

Reporting directly to Coursera’s Sr. Manager, Lifecycle & Email Marketing, this role will help to enrich the learner experience, and help further Coursera’s mission to improve lives through education. The right candidate has experience in consumer marketing, strong project management and organizational skills, proven success working in a fast-paced, cross-functional environment, and wants to be part of an organization committed to a social mission.

Check out life at Coursera on The Muse!

Your Responsibilities

  • Manage execution and analysis of Coursera’s consumer marketing email journeys for new student and unemployed workers to drive activation, enrollment, and utilization
  • Create clear and effective briefs for Creative and Dev teams
  • Manage production timeline to ensure that all milestones are tracking as expected
  • Basic email coding
  • Campaign setup in email tool
  • QA emails to ensure correct content, linking, tracking, and overall client experience
  • Oversee email segmentation definition and scenarios
  • Collaborate with cross-functional partners to ensure priorities are clear and actioned on and optimal learner experience is achieved
  • Pull reporting, analyze data, and provide actionable insights
  • Support B2C email management or ad-hoc projects as needed.

Your Skills

  • 2+ years of relevant email marketing experience. Strong executional skills - writing briefs, campaign setup, QA, testing, reporting. Experience building lifecycle programs.
  • Self-starter with high degree of motivation, ability to meet deadlines and to manage multiple projects with flawless execution
  • Ability to prioritize, work cooperatively and collaborate with cross-functional teams in a fast-paced environment
  • Experience working in a highly cross-functional or matrixed organization with a high degree of collaboration
  • Excellent attention to detail and process-driven prioritization skills
  • Familiarity with HTML, CSS, and mobile responsive email design, strongly preferred
  • Strong verbal, written, and interpersonal skills
  • Experience building email campaigns and journeys in Salesforce Marketing Cloud a plus
  • Passion for education a plus

If this opportunity interests you, you might like these courses on Coursera:

  • Marketing Analytics
  • Digital Marketing Specialization
  • Marketing Strategy Specialization
  • Marketing Mix Implementation Specialization
  • Foundations of Marketing Analytics Specialization

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

381 East Evelyn Ave
CA 94041
Mountain View
United States