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Email Marketing Manager Jobs Remote job - USA
Color
United States
Burlingame
4 years of experience
Bachelor education
40 hours per week
Computer Software
501-1000 employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Mailchimp
MS Excel
MS Office
CSS
HTML

About the job

Named by Rock Health as the Best Digital Health Company to Work For , Color is a leading healthcare technology company. Color is building and delivering technology-enabled healthcare to millions of people. Through partnerships with public and private partners including governments, employers and health systems, Color’s infrastructure and software enables large populations to receive essential healthcare services directly where they live or work. This includes testing and telehealth services for preventive health and infectious disease management.


Since March 2020, Color has mobilized to address the pandemic by leveraging its platform to scale COVID-19 testing programs around the country. Color’s platform is used by more than 100 major employers, universities and public health institutions, such as the City of San Francisco, the State of California and PerkinElmer, community-based efforts in Oakland, and others, to deliver critical health programs. For more information about Color and its response to COVID-19, visit www.color.com .


By investing in the technology that ensures easy and affordable access to healthcare, Color is creating the infrastructure that will serve us for decades to come. Apply to join Color and do some of the most important work of your career. If you are not sure that you're 100% qualified, but are up for the challenge - we want you to apply!


We are looking for a driven, creative and detail-oriented individual to help us expand the capacity of our growth marketing team to help us better reach our target audiences across multiple market segments and industries. The email marketing manager will own and execute all aspects of email marketing campaigns, from ideation and development of content to audience targeting, testing, and deployment


How You'll Contribute


  • Develop and manage email marketing strategies with the goals of increasing customer engagement, conversions, lifetime value and loyalty
  • Work with program managers, design team and marketing ops to develop, launch, test and track email campaigns
  • Develop and manage the email campaign schedule to support promotions, product launches, events and lead nurturing
  • Know the best practices of warming up IP addresses and ensuring delivery of relevant content to customers
  • Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, and revenue
  • Build and optimize segmentation and email content personalization strategies based on user behavior/intent, activity data, industry, and demographics
  • Design layout of emails, ensuring emails are optimized, and are user- and mobile-friendly
  • Establish and optimize a testing agenda for A/B and multivariate testing frameworks for emails, landing pages and other engagement points
  • Distribute emails through automation software including Hubspot and Mailchimp
  • Test, stage and QA all emails, and ensure issues are identified and resolved before sending
  • Ensure compliance with email marketing laws and regulations
  • Find creative ways to support business development including contact/list research and acquisition
  • Support other digital marketing campaigns as appropriate including SEM, advertising and direct mail


Our Ideal Candidate Will Have/Be


  • 4+ years of experience in B2B email marketing
  • Knowledge of HTML, CSS, and email design principles
  • Experience using marketing automation platforms to deliver customized, multi-touch, multi-channel customer and prospect journeys
  • Proven experience creating high-impact, unique marketing campaigns
  • Extensive knowledge of email best practices, technologies, and trends
  • Basic understanding of segmentation, list management, and deliverability
  • Experienced in campaign reporting and optimization based on relevant KPIs
  • Comfortable working cross-functionally with marketing, creative, sales, and legal teams
  • Excellent project management skills specific to marketing



Color is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations.


COVID-19 Vaccination Requirement: Color requires anyone working onsite or visiting Color’s offices to confirm they are fully vaccinated against COVID-19 unless a medical or religious accommodation is timely requested and approved. Please reach out if you have questions or concerns about this policy and how it may apply to your candidacy for a role with Color.

Color
831 Mitten Rd
CA 94010
Burlingame
United States