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Email Marketing Manager Jobs Remote job - USA
Chopra Global
United States
New York
5 years of experience
Bachelor education
40 hours per week
Health, Wellness and Fitness
51-200 employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
HTML
AMPscript
CSS

Chopra Global is a modern healthcare company positioned at the intersection of science and spirituality. Anchored by the life’s teachings and research of Deepak Chopra, a leading pioneer in integrative health, our signature programs are clinically proven to improve numerous parameters of health for improved physical, mental and spiritual well-being. The Company’s portfolio includes digital content, meditations and masterclasses, teacher certifications, live events, and personalized retreats. By providing tools, guidance, and community, Chopra Global aims to engage one billion people in the well-being movement, making a healthy, peaceful and joyful life accessible to all.


Role & Responsibilities

  • Drive strong performance across automated email and Push campaigns including retargeting, transactional, acquisition, on-boarding and nurture programs
  • Lead the planning and execution of ongoing campaign optimization efforts through A/B testing creative and messaging, customer segmentation, and audience insights
  • Identify new opportunities for automated and personalized lifecycle marketing programs. Brainstorm ways to improve customer experience through cross-channel (email, SMS, chat, etc) campaigns.
  • Effectively manage email and push campaigns with strong organizational, communication, and coordination skills.
  • Ensure high quality and error-free implementation, testing, and QA of all campaigns
  • Evaluate emerging technologies, vendors, and industry innovations and provide recommendations for adoption where appropriate
  • Own and oversee the customer lifecycle engagement strategy, planning, execution, measurement, and optimization, with a focus on technical enablement of dynamic personalization, segmentation, and event or API triggered communications.
  • Master available data sources/data structure within and between SFMC and internal systems to create scalable one-to-one communications and support personalization strategies for all business channels
  • Manage SFMC’s database hygiene and optimization; develop/execute strategy for monitoring and improving gaps in data health and accuracy
  • Oversee the planning, development, and execution of direct customer communication, including email & push notifications marketing to maximize channel performance, customer/subscriber engagement, and growth. Ensure campaigns are integrated with Chopra holistic marketing strategy and plans.
  • Drive revenue and conversion through pre- and post-purchase triggered campaigns.


Partner closely with the various business unit leaders to ensure team resources and priorities are aligned, working on the highest value/most important initiatives, and delivering the best return on investment.


Lead a team of Email Marketing Specialists and Sr. Coordinators. Provide training, coaching and daily guidance on.


Qualifications

  • Developed engaging journeys and lifecycle programs to drive customer loyalty and retention.
  • Leveraged multiple sources of data to make strategic decisions that drive action and incremental value.
  • Reported on the health of the programs on a weekly, monthly, quarterly and annual cadence. Main KPIs will include, but not limited to, activation, retention and reactivation rates and LTV. Apply key learnings to future projects
  • Proactively provide channel forecasts, insights, and recommendations to stakeholders to influence change.
  • Views the business through the lens of the customer
  • Maintains strong knowledge of target customers as well as key competitors
  • Stays current on best practices in loyalty and marketing, evaluating and communicating their potential impact on the business
  • Has overseen any external vendor or agency relationships supporting email marketing efforts (ie. Deliverability, SFMC Account Manager, etc)
  • Knowledge of email best practices, A/B testing, working with Alec to manage CAN-SPAM laws, and bring new and innovative ideas to the team
  • Build dynamic HTML emails, modules and templates using SFMC
  • A email programs and campaigns to ensure error-free deployment
  • Oversee creative production process for all
  • Communicate frequently and clearly with management and solicit feedback if necessary
  • Build and manage loyalty and referral programs


Benefits

Our staff members work hard, and in return, we offer great benefits:

  • Great health insurance package (medical, dental, vision, life insurance, 401k)
  • 3 weeks paid time off
  • Access to our wellness programs, events, and digital offerings
  • Employee training and fun monthly events through our Employee Wellness program
  • The chance to work with an amazing team of talented, goal-oriented people who are passionate about health and wellness
  • Flexibility for work from home; business casual environment
  • That amazing feeling of satisfaction comes from knowing that what you do truly does makes a difference!


Equal Opportunity Employer

Chopra Global is an equal opportunity employer committed to diversity, equity, and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Chopra Global makes hiring decisions based solely on qualifications, merit, and business needs at the time.


At this time, Chopra Global is not interested in partnering with any third-party recruitment providers. Any candidate information received by employees of Chopra Global will be considered free of charge and will go through our normal recruitment process.

Chopra Global
15 E 40th St
NY 10016
New York
United States