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Children's Hospital Los Angeles
United States
Los Angeles
5 years of experience
Bachelor education
40 hours per week
Hospital & Health Care
1001-5000 employees
Senior
21 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
Google Analytics
Google Tag Manager
MS Office
Email On Acid
HTML

Ranked No. 5 in the nation by U.S. News & World Report, Children's Hospital Los Angeles (CHLA) provides the best care in California.


Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year. From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children.


The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering. Our scientists will work with clinical experts to take laboratory discoveries and create treatments that are a perfect match for every patient. And together, CHLA team members will turn health care into health transformation.


Join a hospital where the work you do will matter—to you, to your colleagues, and above all, to our patients and families. The work will be challenging, but always rewarding.


It’s Work That Matters.


Overview


Job Purpose and Summary: Children’s Hospital Los Angeles maintains a best in class marketing and communications function within its institution. As a member of this award-winning team, you will be responsible for planning, developing, leading and executing on email production and marketing automation that optimizes the full customer lifecycle. This will include building, launching, testing, analyzing, optimizing and scaling acquisition and retention campaigns. The candidate will be responsible for outlining strategy and leading execution of all emails that support the Marketing and Communications team, as well as the Foundation. From strategy conception to data-driven campaign deployments, the Email Production Manager will lead data analysis, automation, and project management at every phase. The candidate must have email automation experience to be considered for this role. Key to this role is developing campaigns that include relevant audience content, audience segmentation, and awareness of the prospect/donor experience and lifecycle stage. As a critical member of the Marketing and Communications team, you will be working to drive business growth for Children’s Hospital Los Angeles and will be charged with ensuring that each element of a campaign effort is completed on time and on budget in the most effective and efficient manner possible.


Minimum Experience Required


BA/BS degree in marketing or related field

Minimum 5-7 years relevant experience working in email automation at an agency, or on an in-house team as an email, ecommerce or marketing automation administrator.


Experience With Online Fundraising Campaigns Preferred.


Experience with marketing analytics a plus.


Experience Within a Health Care Organization Preferred.


Experience within an academic medical center a plus.

DAM experience a plus.

Agile experience a plus.


Knowledge, Skills And Abilities Required

  • Strong interpersonal skills to collaborate effectively with colleagues
  • Strong verbal and written communication skills
  • Demand and lead generation experience
  • Comprehension of marketing pipeline, analytics and automation
  • Solid problem solving and analytical skills, attention to detail and self- starter
  • Detail oriented and judicious decision-making ability under tight deadlines
  • Ability to quickly synthesize the business context of various clients into well thought-out, creative marketing strategies that accomplish desired business objectives
  • Creative and data-driven approach to problem-solving
  • Demonstrated knowledge of digital marketing
  • Content development background, strategic mindset
  • Understanding of B2B and B2C marketing efforts and KPIs.


Tool And Platform Experience

Microsoft office suite; pc and mac experience; email automation and marketing automation platform experience required.

  • Google Analytics/Google Tag Manager
  • CRM platform (Blackbaud Luminate, Raiser’s Edge and/or Salesforce Marketing Cloud experience preferred)
  • Optimizely
  • Email on Acid
  • Project management software (Workfront and Box experience is a plus)
  • Facility with WYSIWIG and HTML editors


Children's Hospital Los Angeles (CHLA) is a leader in pediatric and adolescent health both here and across the globe. As a premier Magnet teaching hospital, you’ll find an environment that’s alive with learning, rooted in care and compassion, and home to thought leadership and unwavering support. CHLA is dedicated to creating hope and building healthier futures - for our patients, as well as for you and your career!


CHLA has been affiliated with the Keck School of Medicine of the University of Southern California since 1932.


At Children’s Hospital Los Angeles, our work matters. And so do each and every one of our valued team members. Your race and ethnicity, religion, age, gender, sexual orientation and ability make you uniquely you - and that is just who we are looking for! So, bring the best of yourself and contribute to our mission in your own unique way.


Diversity inspires innovation. Our experiences, perspectives and backgrounds allow us to better serve our patients. As an equal opportunity employer, we celebrate the differences of our team members.



Children's Hospital Los Angeles
4650 Sunset Blvd
CA 90027
Los Angeles
United States