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Email Marketing Manager Inactive job
Centric Brands
This job has been closed. You cannot apply anymore.
United States
New York
5 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
1001-5000 employees
Senior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Employee Discount
Paid maternity/paternity leave
Pension Plan
Listrak
MS Excel
MS Office
Google Analytics
CSS
HTML

Robert Graham is a modern luxury lifestyle brand for men and women who aren’t afraid to #BeTheShout encompassing boldly-patterned apparel and accessories. SWIMS is a Scandinavian-inspired water-friendly footwear and apparel brand.

Based in midtown Manhattan, New York City, Robert Graham and SWIMS is seeking an Email Marketing Manager. The ideal candidate is an email marketing expert who will develop and implement best-in-class strategies. They are results-oriented, with a proven track-record of successfully developing and scaling email marketing programs for ecommerce businesses.

The Email Marketing Manager will be responsible for the development and execution of email campaigns for the brands’ ecommerce and bricks-and-mortar stores. They will approach the channel from a holistic perspective while managing the breadth of distinct email touchpoints. They will institute extensive use of triggered campaigns to provide targeted email communications, presenting subscribers with highly relevant messages at each point in their lifecycle. The Email Marketing Manager will be responsible for developing the program’s level of sophistication strategically, operationally, and technologically.

The candidate who will excel has a high level of enthusiasm and excitement for the email marketing channel. They are prepared to tackle a role where they comprehensively own the email program and expand its scale and scope to meet the brands’ strategic vision.

 

Responsibilities

Program Operations

  • Develop email communication strategies to maximize revenue growth and profitability across ecommerce and bricks and mortar stores sales channels
  • Function as the end-to-end owner for all aspects of the email program, from creative ideation to post-analysis
  • Comprehensively manage email marketing across all subscriber and customer touchpoints for both triggered and mass emails
  • Maintain ongoing daily operations, including directly setting up and scheduling email deployments within the Listrak platform
  • Responsible for all QA activities and successful deployments
  • Identify optimal segments and produce highly relevant email communications that are tailored for each specific audience
  • Develop automated email flows to deliver experiences tailored to customer acquisition and retention performance goals
  • Partner with internal and external partners to cohesively integrate email touchpoints with other marketing channels and site experiences
  • Develop testing roadmap to systematically identify elements that drive optimal performance, including email layouts, subject lines, content, and landing pages

 

Project Management

  • Manage marketing calendars in partnership with Merchandising team, balancing channel, merchandising, and promotional business requirements
  • Accountable for email project management across all phases of production, including calendar, concepts, brief creation, coordination with Merchandiser, Copywriter and Designers, email production, and deployment
  • Effectively manage ongoing program expansion while concurrently developing large-scale projects and new initiatives

 

Performance Management & Optimization

  • Partner with Analyst to benchmark campaign performance, monitoring performance on an ongoing basis
  • Identify opportunities to improve processes and drive efficiencies across email program
  • Optimize campaigns to drive iterative improvements in performance, proactively identifying and remediating performance issues

 

List Growth & Maintenance

  • Own list growth processes for online channels and conceptualize and support in-store subscriber growth initiatives
  • Partner with Analyst to analyze value of email subscriber sign-up sources and optimize subscriber touchpoints across programs
  • Monitor list health and manage list hygiene utilizing data points from ESP and third-party tools

 

Other

  • Identify technical integration issues that arise and conduct initial troubleshooting to determine and take appropriate remediation and escalation steps
  • Launch new communication-based programs, including SMS


Skills and Requirements

Qualifications

  • Bachelor’s of Science degree or MBA
  • 5 years of experience producing marketing emails
  • Prior responsibility for email strategy for an ecommerce, preferably multi-channel, retailer
  • Expert in all aspects of Listrak ESP
  • Proficient in HTML/CSS, Excel, and Google Analytics
  • Knowledge of email best practices, metrics, and KPIs
  • Significant experience executing personalized campaigns utilizing segmentation
  • Past achievement growing revenue by building complex automated email series
  • Project management experience
  • Excellent quantitative skills with a focus on channel financial performance
  • Strong verbal and excellent written communication skills
  • Comfortable operating in a fast-paced, rapidly evolving environment
  • Familiarity with compliance requirements for privacy and digital communication regulations and legislation domestically (CAN-SPAM, CCPA) and internationally (CASL)
  • Plus: Familiarity with solutions for personalization (Nosto, Dynamic Yield) and email deliverability (Return Path/Validity)
  • Strong Plus: Working experience with SMS marketing solution (Attentive, Drips, or comparable)
  • Strong Plus: Fashion industry experience
  • Comfortable working in a small team with evolving priorities


Centric Brands
350 5th Avenue
New York 10118
New York
United States