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Email Marketing Manager Inactive job
Brady Corporation
This job has been closed. You cannot apply anymore.
United States
Milwaukee
3 years of experience
Bachelor education
40 hours per week
Printing
5001-10,000 employees
Medior
10 holidays
PTO
Dental Insurance
Employee Discount
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Google Analytics
MS Excel
MS Powerpoint
MS Office
CSS
HTML

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady's products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2020, employed approximately 5,400 people in its worldwide businesses. Brady's fiscal 2020 sales were approximately $1.08 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.


Position Summary: Brady is looking for a creative email marketer who can ideate, plan and execute email communications to complex B2B customer segments. This person will be responsible for growing and elevating our email strategy. The ideal candidate is a creative, think-outside-the box type, with a passion for working across teams to deliver truly meaningful and engaging messages to Brady customers and prospects.


Essential Duties And Responsibilities

  • Grow attributable revenue and engagement for our email channel
  • Develop engaging email calendar focused on core customer personas
  • Coordinate with other team members and departments around calendar planning, merchandising, creative elements, and copywriting to create well thought out marketing campaigns that support business objectives
  • Develop experiments and campaigns aimed at improving metrics in specific areas across the customer journey
  • Create and implement email campaigns for lapsed buyers, reactivation, and high-value customers
  • Report out on campaign and experiment results
  • Manage database growth and segmentation



Required Knowledge, Skills & Abilities

  • Bachelor degree in communications, marketing/business or related degree
  • Minimum 3 years experience managing email marketing programs with proven track record of growth
  • Worked in top-tier ESP for at least 2 years
  • Creative thinker with excellent communication skills
  • Strong project management skills
  • Implemented successful email personalization



Desired Knowledge, Skills & Abilities

  • Knowledge in light HTML and CSS
  • Experience working in the B2B industrial goods space with a mixed go-to market approach between ecommerce, sales and distribution
  • Able to effectively communicate complex issues to leadership and collaborate with cross-functional teams to solve challenges
  • Proactive, positive, self-starter attitude and ability to work independently with minimal direction/guidance
  • Experience with web analytics tools


Brady Corporation
6555 W Good Hope Rd
WI 53223
Milwaukee
United States