Avid’s global marketing team is looking for an email marketing manager proficient in Marketo and able to drive end-to-end email automation from content editing, audience segmentation to executing campaigns. Must be a team player delivering exceptional customer experience, while offering email marketing best practices.

Responsibilities And Duties

Email Campaign & Deployment

• Strategize, build, test/QA and launch email marketing campaigns including nurture flows, ad-hoc campaigns, newsletters and operational communications
• Partner with cross-functional teams to determine goals, KPIs, audience segments, cadence, and creative for each campaign
• Make recommendations based on business requirements and desired goals with ways to optimize the delivery and cadence of communications
• Identify opportunities to run A/B testing variations to drive improved results, as well as, sharing these learnings to inform future strategy & direction

Metrics & Reporting

• Drive effective database segmentation that results in delivering the right message to the right person, at the right time
• Maintaining and optimizing email subscriptions in compliance with all regulations, CAN-SPAM, CASL, GDPR and CCPA
• Analyze results and data to identify possible areas for improvement
• Assess use of segmentation, filter and static lists
• Regular reporting on KPIs and campaign performance back to business and marketing team

Teaming and Workflows

• Manage creation and development of landing pages and email templates
• Review email templates usage and layout for driving desired conversion results
• Create, review and optimize email marketing programs including: lead, scoring, nurture campaigns, lead and data workflows

Qualifications & Skills

• 4+ years of experience in marketing automation platforms – preferably Marketo
• Experience using Salesforce
• Thrive working in a fast-paced environment, with a strong ability to manage multiple deadlines and multi-task across campaigns and complex projects
• Effective in editing and communications
• Attention to detail
• Able to offer best practices of email marketing

About Avid

Avid makes technology and collaborative tools so creators can entertain, inform, educate, and enlighten the world. Our customers are the visionaries behind the most inspiring feature films, television programs, news broadcasts, televised sporting events, music recording and live concerts.