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Email Marketing Manager Jobs
Airgas
United States
Radnor
5 years of experience
Bachelor education
40 hours per week
Chemicals
10,001+ employees
Manager
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
MS Excel
MS Office
Tableau
CSS
HTML
SQL
Javascript

Discover an exciting Career with Airgas! Airgas USA, LLC, an Air Liquide company, is the nation’s leading single-source supplier of gases, welding, and safety products. Known locally nationwide, our distribution network serves more than one million customers of all sizes with a broad offering of top-quality products and unmatched expertise. Airgas’ customer base includes but is not limited to: manufacturing, health care, construction, energy, hospitality, food service, and so on… Bring your competitive drive to Airgas and ability to work in a fast-paced, results oriented environment


Summary


The Email Marketing Manager will partner with the existing eCommerce and Marketing teams to leverage the email channel to amplify company initiatives and help deliver on financial objectives. This role will be responsible for driving brand and product awareness, traffic and engagement and prospect acquisition, as well as corresponding analytics, including targeting, creative execution, promotional testing and program reporting.


ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Develop program strategy, goals, KPI's, and tactics roadmap.
  • Drive innovation to enroll, engage, and retain customers via new, effective levers.
  • Drive optimization of the program(s) by testing into deeper personalization and strategic content variations. Communicate results and implement actionable insights, in partnership with cross-functional teams.
  • Actively monitor the competitive landscape and industry standards; and rapidly integrate best practices.
  • Partner with external agencies and oversee internal talent to ensure day-to-day planning and execution are on track and in alignment with broader Corporate strategy.
  • Validate proper execution of email database to ensure optimal deliverability. Identify data flow gaps impacting sales performance, and quickly resolve in partnership with technical teams.
  • Create and present program performance and financial forecast to senior leadership.
  • Maintain excellent external vendor relationships.
  • Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability
  • Stay abreast of digital content and marketing industry trends and make recommendations for content strategy and development to most effectively market and drive business
  • Provides oversight, coaching and guidance to junior-level staff


Requirements

  • Bachelor's Degree in Marketing, Digital technologies or similar relevant field
  • 5+ years experience managing email programs
  • 2+ years managing people - both individual contributors and teams / projects
  • Proven ability to drive measurable results through customer marketing efforts, preferably in an ecommerce environment.
  • Strong analytical skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics, Tableau). Ability to convert data into actionable insights.
  • Ability to forecast program performance and build basic financial modeling.
  • Detail-oriented and highly organized with ability to effectively direct and prioritize work for self and team.
  • Strong written and verbal communication skills, including ability to present to executive and senior leadership.
  • Ability to effectively influence and negotiate.
  • Proficient knowledge of HTML processing, CSS, RPL, AmpScript, and JavaScript required
  • Working knowledge of advanced AND/OR logic and database querying such as SQL
  • Working knowledge of email best practice regarding deliverability & user experience
  • Firm understanding of CAN-SPAM Act and other relevant laws and regulations


Airgas offers a full benefits package that includes: Medical, Dental, Vision, Life, AD&D, Short Term and Long Term Disability Insurance, Vacation, Sick, Paid Holidays, 401(k) Retirement Plan with company match, Tuition Assistance and much more!

Airgas
259 N. Radnor-Chester Road
Pennsylvania 19087
Radnor
United States