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Email Marketing Lead Inactive job Remote job - Canada
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3 years of experience
Bachelor education
40 hours per week
10,001+ employees
15 holidays
Dental Insurance
Employee Discount
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
MS Excel
Salesforce Pardot Specialist

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Department Overview

TD Asset Management (TDAM), a member of TD Bank Financial Group, is a leading North American investment manager offering progressive investment solutions to both institutional and individual investors. For over two decades, the organization has established competitive market positions in active, quantitative, and passive portfolio management. As of March 31, 2022, TDAM and its affiliates manage over $434 billion in assets on behalf of pension, insurance, endowment/foundation, and corporate clients, as well as high-net worth clients and retail mutual funds.

In attaining this client commitment, TDAM has built one of Canada’s largest and most respected investment management and research teams with more than 220 Portfolio Managers, Associate Portfolio Managers, Traders and Analysts.

Job Description

Strategy & planning; Strategize with various stakeholders across TDAM to formulate email journeys in Engagement Studio in Pardot as well strategize A/B testing including but not limited to subject lines, variable tags & dynamic content during email delivery.

Expertise with CASL & Salesforce (Pardot): Drive adoption by providing ongoing training sessions and outline best practices related to subject lines, messaging, segmentation, list management, deliverability, and CAN-SPAM/anti-spam laws.

Act as a Business liaison for Pardot: Act as a business lead for TDAM stakeholders, technology team to enable effective business and workforce planning as well as facilitate latest technology enhancements.

Business Governance & Controls: Provide leadership team with information, reporting and support to ensure operational risks are appropriately managed and adherence to internal policies/procedures and applicable regulatory guidelines is effective

Work with management/control function partners (e.g Risk, compliance, vendor management, Audit) to assess risks, develop and implement proactive strategies, tactics and programs to effectively manage regulatory and governance issues

Job Requirements

  • Excellent knowledge of Pardot & Salesforce
  • Pardot certification (email specialist) or Salesforce training is preferred
  • Prior experience working with other email marketing platforms like Marketo, Campaigner or marketing automation platforms like Marketing Cloud (Journey Builder) is strongly preferred.
  • Understand HTML and CSS (for front end look and feel of email templates)
  • Minimum undergraduate degree in marketing, digital technology/communications
  • Minimum 3 years' experience in digital marketing or CRM support
  • Active in the Salesforce Trailblazer community


  • Assist in creating new pages on the Intranet and manage access requests for the TDAM Intranet as required
  • Build strong relationships with other stakeholders to understand needs, improve user experience and maximize benefit from Salesforce/Pardot platform.
  • Documents processes, A/B tests and measurable impact of our email campaigns; analyses results
  • Assists cross-departmental end-users with email troubleshooting and formatting, using HTML and graphic design to ensure quality content that increases open rates, click-through rates and list growth
  • Design, implement, and monitor for automated campaigns across email channels, and advise partners on how to optimize further.
  • Strong understanding of marketing KPIs, such as email marketing and marketing conversion metrics. Prepare weekly reporting to be distributed to the leadership team.
  • Experience with mapping and implementing end-to-end marketing campaign (Automated journeys)
  • Attention to detail and the awareness to test everything that you do thoroughly and accurately.
  • Integration of forms/Pardot/salesforce. Capturing leads in Pardot through form submissions and tracking prospect activity on Salesforce/Pardot
  • Maintain and coordinate custom roles/permissions within Pardot including adding or deleting new & existing users
  • Work closely with content consultants, Sales Enablement partners to understand requirements and recommend best practices for delivery & automation
  • Develop yearly roadmaps for Pardot enhancements, to accommodate the growing needs of TDAM
  • Maintain and update the TDAM intranet regularly and assist in yearly audits


At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

77 King St W
Ontario M5K 1A2