As a an Email Marketing Executive (CRM Exec) you'll work closely with the Digital, Category Trading and Halfords Marketing Teams in order to develop first-class emails which communicate Halfords key messages to the right audience at the right time.

End-to-end development of emails: planning, implementing, (briefing, campaign set up, audience selection and proofing) and analysing campaign performance.

Responsibilities

• Assist planning of emails by working with key stakeholders from Category Trading and Trade Card teams, as well as considering seasonally relevant themes, external events and competitor activity.
• Maintain the email plan, helping to ensure it is customer-led.
• Brief the external design agency to create first class customer emails that achieve business objectives.
• Feedback on the email design and liaise with the Category Trading/Trade Card teams to collate their feedback.
• Work with the external design agency to ensure feedback is implemented and the design is optimized for user experience.
• Set up, review and proof email campaigns using a campaign management tool & email marketing platform.
• Use segmentation techniques to select audiences to target emails to the right customers.
• Develop a plan and carry out multi-variant testing.
• Analyse results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales).
• Assist planning and implementation of dynamic content.
• Carry out competitor reviews to establish best in class email design and strategy.
• Assist in the development of the automated eCRM plan.
• Assist in the wider CRM activity providing the same experience across all channels.

Skills Required

• Strong organisation skills.
• Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.
• Excellent communication skills, both written and verbal.
• High attention to detail.
• The foresight to put yourself in the shoes of the customer.
• Strong capability for analysing customer data and campaign data.
• Creative flair and an ability to think outside the box.
• Good copywriting skills.
• Ability to work effectively under pressure and to tight deadlines.
• Previous experience in a similar role desirable.
• Basic HTML knowledge desirable.
• Experience of an email marketing platform and campaign management tool desirable. E.g. Cheetah Digital Marketing Suite. Apteco PeopleStage & FastStats.