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Email Marketing Executive Inactive job
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United Kingdom
2 years of experience
Bachelor education
40 hours per week
10,001+ employees
20 holidays
Employee Discount
Paid maternity/paternity leave
Development budget
Travel Allowance
Paid sick leave
Pension Plan
Cheetah Digital

As a an Email Marketing Executive (CRM Exec) you'll work closely with the Digital, Category Trading and Halfords Marketing Teams in order to develop first-class emails which communicate Halfords key messages to the right audience at the right time.

End-to-end development of emails: planning, implementing, (briefing, campaign set up, audience selection and proofing) and analysing campaign performance.


  • Assist planning of emails by working with key stakeholders from Category Trading and Trade Card teams, as well as considering seasonally relevant themes, external events and competitor activity.
  • Maintain the email plan, helping to ensure it is customer-led.
  • Brief the external design agency to create first class customer emails that achieve business objectives.
  • Feedback on the email design and liaise with the Category Trading/Trade Card teams to collate their feedback.
  • Work with the external design agency to ensure feedback is implemented and the design is optimized for user experience.
  • Set up, review and proof email campaigns using a campaign management tool & email marketing platform.
  • Use segmentation techniques to select audiences to target emails to the right customers.
  • Develop a plan and carry out multi-variant testing.
  • Analyse results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales).
  • Assist planning and implementation of dynamic content.
  • Carry out competitor reviews to establish best in class email design and strategy.
  • Assist in the development of the automated eCRM plan.
  • Assist in the wider CRM activity providing the same experience across all channels.

Skills Required

  • Strong organisation skills.
  • Confidence and assertiveness when dealing with a variety of external agencies and internal stakeholders at different levels.
  • Excellent communication skills, both written and verbal.
  • High attention to detail.
  • The foresight to put yourself in the shoes of the customer.
  • Strong capability for analysing customer data and campaign data.
  • Creative flair and an ability to think outside the box.
  • Good copywriting skills.
  • Ability to work effectively under pressure and to tight deadlines.
  • Previous experience in a similar role desirable.
  • Basic HTML knowledge desirable.
  • Experience of an email marketing platform and campaign management tool desirable. E.g. Cheetah Digital Marketing Suite. Apteco PeopleStage & FastStats.

Icknield Street Drive
Worcestershire B98 0DE
United Kingdom