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Email Marketing Executive Inactive job
EasyJet
This job has been closed. You cannot apply anymore.
United Kingdom
London Luton Airport,
5 years of experience
Bachelor education
40 hours per week
Airlines/Aviation
5001-10,000 employees
Junior
25 holidays
PTO
Medical Insurance
Employee Discount
Pension Plan
Paid sick leave
Performance Bonus
Flexible working hours
MS Word
MS Office
MS Excel
Google Analytics
CSS
HTML

The Central Email Marketing Executive will work closely with the Central Marketing Manager, the European marketing teams, the CRM team and key agency and supplier partners, to support the delivery of Europe-wide email marketing campaigns and creative assets. They will manage the creative development and production of pan-European email campaigns, and will manage the deployment of assets for the European marketing teams to execute locally.


JOB ACCOUNTABILITIES

  • Drive the promotional email marketing programme across Europe to maximise revenue for flights and holidays
  • End-to-end management of pan-European email marketing campaigns to support tactical sales, brand building, schedule releases and easyJet’s sustainability initiatives
  • Help create and manage a self-serve process for European marketing teams to maximise the use of email as a channel to deliver against local objectives
  • Manage projects from brief writing, to creative development, proofing, testing, deployment, results and reporting
  • Manage multiple projects to scope, timings and budgets & share and apply lessons learned for continuous improvement
  • Support in maintaining the communication planner across all marketing activity
  • Ensure customer information is held or transmitted securely in accordance with company guidelines
  • Adhere to brand guidelines – checking with legal and brand as necessary
  • Work closely with the CRM team to help define customer contact rules, ensuring customers are receiving the most relevant and commercially appropriate messages at the optimum frequency
  • Working with the CRM Analyst, define, deliver and monitor the marketing evaluation framework with a focus on driving constant improvements in ROI from the email trading programme
  • Define test and learn programmes for trade emails to optimise attributable revenue to the email channel
  • Support the production team in the build, audience selection and dispatch of emails
  • Work closely with key agency partners to ensure projects are delivered on time and on budget
  • Be the central point of contact for trade-driving, campaign-specific emails across Europe

Key Skills Required


Job Qualifications

  • At least 5 years’ prior experience in a marketing role, preferably within an international organisation
  • Substantial experience in a B2C Direct Marketing role with strong knowledge and demonstration of email marketing techniques such as copywriting, design, segmentation and testing
  • A confident approach to agency management with the ability to lead and inspire agency teams
  • People skills - experience in cooperating with virtual teams
  • Able to prioritise, and organize a varied and full workload and work well under pressure
  • Able to communicate and manage multiple internal stakeholders and motivate, inspire, influence and win confidence from others.
  • Highly numerate and comfortable working with results of numerical analysis
  • Self-motivated with ability to work independently
  • Ability to adapt to changing priorities and to thrive in a fast-paced work environment
  • Strong attention to detail and high standards of delivery
  • Previous experience with email marketing platforms desired but not essential
  • European language proficiency is an advantage. (i.e. French, German, Spanish, Italian)


EasyJet
Hangar 89
LU2 9PF
London Luton Airport,
United Kingdom