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Email Marketing Executive Inactive job
Bally's Interactive
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United Kingdom
1 years of experience
Bachelor education
40 hours per week
Gambling & Casinos
1001-5000 employees
25 holidays
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Medical Insurance
Employee Discount
MS Office
Movable Ink

Gamesys is a Bally’s Corporation company and forms part of one of the world’s leading entertainment providers, with tens of millions of players and thousands of employees across the globe.

Take a look at our Gamesys brands & sites - Virgin, Jackpotjoy, Vera&John, Monopoly - they’re some of the best-known names in our industry. Join us and you’ll be joining a big, international group with some great brands and an exciting future. You’ll feel part of one global family, working with smart people, and delivering a great experience for our players. There’s one thing we expect from you, over and above everything else. Be yourself!

The Role

Here at Gamesys we are looking for a hands-on and capable Email Marketing Executive to work in the Marketing Automations Team. The successful candidate will absolutely love email, it’s really that simple! A basic knowledge of HTML is a bonus, but really, we are just looking for someone who wants to keep up, and continuously improve, our channel engagement with a key spotlight on managing email engagement. While this role will have complete ownership of creating, improving, and reviewing our current email templates, a specific key focus of the role will be working with the CRM Team(s) to drive all relevant KPIs across our different ventures and territories for all channel engagement. This is something we can offer training on to get you up to speed!

As the Email Marketing Executive, you will place focus on working with the CRM Team(s) and helping them build out their vision to drive engagement KPIs alongside owning the end-to-end email template management. You will also take the lead and be proactive in seeking out new and exciting opportunities for improvement, working with the Marketing Automations team and CRM to build best practices and a roadmap. You will manage our relationships with Litmus (email rendering tool) and Moveable Ink (dynamic email tool) and take the lead in training, adoption, and forming the roadmap on these tools.

The right candidate will be adaptable and will need to have the ability to flex your approach depending on the situation. You will need to be comfortable dealing with key stakeholders, running meetings and have your finger on the pulse of new and exciting offerings in the channel space. You will help drive best practise through the CRM and Conversion Teams through regular meetings, training, and in-depth documentation. You will work across multiple territories, quickly understanding the different stakeholder nuances and delivery complexities this may face (primarily UK, Spain and North America).

The Person 

Working with Manager and team in the formation of the Marketing Automations Engagement arm of the Marketing Automations team in delivery of the below:

  • Own the development and optimisation of all Email Templates across UK, EU and NJ territories, ensuring they in keep with best practices and modernisations.
  • Work with the Marketing Automations Team and Retention to create a test plan & strategy to increased email engagement KPIs and identify the key goals.
  • Mobile first strategy
  • A/B Testing
  • Work with Brand & Marketing on Email/ Channel Marketing Goals & Challenges.
  • Monitor and report on inbox placement of emails, identifying trends and to input into Marketing Automations engagement reporting.
  • Review and reform the Marketing Automations email template best practices including Litmus testing & update process with documentation.
  • Knowledge of email best practices ensuring deliverability and correct rendering across email clients and browsers
  • Work with Retention teams to develop a modernised email template system.
  • Be key stakeholder in owning the account with third party tools for email engagement - Movable Ink & build out the account relationship.
  • Identify key metrics for reporting on engagements and be able to visualise and highlight this to senior stakeholders quarterly to lead change and lower-level experimentations.
  • Channel engagement analysis reporting

Technical Knowledge:

  • Microsoft Office 2007
  • HTML5 & CSS knowledge beneficial, but not required.

Bally's Interactive
10 Piccadilly
United Kingdom