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Email Marketing Executive Inactive job
Anthropologie Europe
This job has been closed. You cannot apply anymore.
United Kingdom
London
2 years of experience
Bachelor education
40 hours per week
Retail
201-500 employees
Junior
20 holidays
PTO
Medical Insurance
Dental Insurance
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Cheetah Digital
MS Excel

The main objective of this role is to drive the email and app marketing channels, reacting to business trade & decisions, owning both channels and strategy from planning through to deployment and analysis.

 

DUTIES AND RESPONSIBILITIES

  • Lead and deliver the email strategy including the testing program
  • Responsibility of email process from planning to deployment; ensuring all campaigns are deployed on time.
  • Lead and deliver the app marketing strategy, including planning, testing, and reporting
  • Collaborating with trade and product teams to plan email product and campaign messages
  • Responsible for the deployment of all email campaigns through the ESP; including segment building, set up, testing and final deployment of emails.
  • Weekly reporting; extracting data from the ESP and data reporting tools, updating reports and dissecting results.
  • Ongoing management of the monthly email plans; generating month ahead documents, updating changes and circulating changes to relevant teams.
  • Work with the data team to pull appropriate segments from our CRM database for targeted email campaigns.
  • Collate monthly data sets for email hindsighting and suggesting recommendations
  • Weekly review and circulation with teams of competitors and US Anthropologie emails.
  • Ongoing testing of the quality and consistency of email data capture across all touch points.
  • Ad hoc data comparisons and management of the email testing plan
  • Support the Senior Ecommerce Manager & ecommerce trading manager with ad hoc analytics for channels besides email within the CRM space.

 

REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE 

  • Extensive knowledge and understanding of the email marketing channel; ideally within the retail sector
  • 2+ years’ experience using an ESP; preferably with cheetah email marketing
  • Confident using google analytics
  • Confident using Excel
  • Analytical background and enjoyment working with data
  • Ability to work to tight deadlines whilst remaining calm when under pressure
  • Strong desire to learn with the ability to work independently
  • An enthusiastic team player


Anthropologie Europe
158 Regent St
London W1B 5SW
London
United Kingdom