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Email Marketing Coordinator Inactive job
World Racing Group
This job has been closed. You cannot apply anymore.
United States
2 years of experience
Bachelor education
40 hours per week
51-200 employees
10 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Paid maternity/paternity leave
Flexible working hours
Paid sick leave
MS Office
MS Excel
Google Analytics

This new role plans, develops, implements and evaluates the email marketing campaigns for the World of Outlaws, DIRTVision and DIRTcar Racing.


  • Design, develop, test and implement strategic marketing campaigns that are aimed at achieving company goals
  • Analyze and report on the email marketing campaigns and provide suggestions or recommendations for improvements
  • Proactively stay ahead of current and emerging email best practices and apply those in order to be an industry leader
  • Identify and implement content strategies that result in the most effective engagement and results
  • Oversee and monitor the maintenance, security and integrity of the company’s email databases
  • In partnership with other departments, identify, segment and grow the company’s email databases
  • Develop documentation and road maps for processes, test and promotions
  • Ensure email campaigns follow industry policies, best practices, company and industry standards and grammar rules
  • Other responsibilities and duties as assigned.

Required Skills:

  • At least two years experience working directly with email marketing campaigns or Bachelor’s degree in digital marketing or related plus one year working with email marketing campaigns
  • Experience with the following preferred:
  • Google analytics
  • HTML

  • Able to learn, understand and adapt to our sport and customer base
  • High sense of ownership and personal accountability required
  • Able to communicate with a variety of people
  • Proven record of dependability and integrity
  • Strong organizational skills necessary
  • Good written and verbal skills
  • Proven history of successfully handling multiple projects simultaneously
  • History of and willingness to work in a team environment
  • Able to maintain positive demeanor, even in highly stressful or demanding situations


  • Full time
  • Based in Concord, NC
  • Casual, fast-paced, fun work environment

World Racing Group
7575D West Winds Blvd NW
NC 28027
United States