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Email Marketing Coordinator Inactive job Remote job - COVID Remote
UNTUCKit
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United States
New York
1 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
201-500 employees
Entry-level
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Klaviyo
CSS
HTML

Identify key metrics to analyze and monitor campaign performance (ex. email marketing campaigns, lead generation campaigns, and other CRM initiatives) within the different email subscription centers.


Provide Daily, Weekly, Monthly KPI & Stats:

  • Triggers
  • Editorial
  • Promotional
  • Provide KPI Brenchmarks


Create recommendations for upcoming email marketing strategies based on previous campaigns

Own, optimize, monitor & report customer segmentation strategy & lists

Implement strategies for best practices, segmentation, & email campaign improvement.

Create segmentation campaigns to personalize content based on engagement & behavior.

Improve KPIs & email performance by using high-performing and low-performing metrics to recommend changes to creative and copy.

Collaborate with internal cross-functional teams to streamline & strengthen data feeds & analysis between internal systems.

Klaviyo, Newstore, Attentive, Simon Data, Justuno, CCC (FTP)


Assist to develop and execute all email marketing campaigns.


Daily Email Breakdown:

Collaborate with the editorial team on copy & subject lines

Create recommendations for upcoming email marketing strategies based on previous campaigns

Schedule every email from daily marketing campaigns, store specific emails, and flows.

Assist in planning and execute A/B email tests, the email marketing calendar.


Monitor campaigns regularly, troubleshoot, maintain, and provide solutions.

Document all lead generation processes and maintain as new components are added into our lead generation strategy. Maintain forms and landing pages as needed.

Stay up to date with industry trends for tools, applications, channels, design & strategy.

Research industry benchmarks, trends, & competitors

Recommend strategies based on business & email trends

This person will be reporting into Director of CRM


Requirements

  • 1-2 Years of direct e-commerce and email marketing experience
  • Ability to work remote in the short term, preferred New York, New York location long term
  • Experience with an ESP, preferably Klaviyo



UNTUCKit
220 Lafayette St
NY 10012
New York
United States