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Email Marketing Coordinator Inactive job
Trek Bicycle
This job has been closed. You cannot apply anymore.
United States
Waterloo
2 years of experience
Bachelor education
40 hours per week
Sporting Goods
1001-5000 employees
Junior
10 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Constant Contact
MS Excel
MS Office
Google Analytics
CSS
HTML

Our marketing team is looking for a talented email marketer to coordinate US email marketing tactics while also assisting our global email marketing manager. You will help us run end-to-end email marketing campaigns, manage email databases, support our global marketing offices, and report on KPIs. You will be responsible for growing the volume and quality of web traffic from email by increasing contact capture, and retaining contacts through highly relevant, targeted messages.


Responsibilities

  • Optimize US post-purchase and onboarding series through continuous testing and learning
  • Work with design and copy team to generate new content for optimizing lifecycle emails
  • Update US automation workflows and segmentation audiences
  • Execute on lead-generation campaigns from design to implementation to reporting
  • Schedule and manage US campaign, product launch, and media email deliveries
  • Contribute to global email proofing for accuracy, clarity, brand standards, best-practices, grammar and spelling
  • Manage internal, media, consumer, and retailer contact lists
  • Work with the global email manager to identify opportunities with customer segments
  • Provide regular reporting on US email performance.
  • Report on sales, revenue and other KPIs generated from email marketing efforts.
  • Assist in the management of our global ESP userbase
  • Ensure emails follow global industry policies and best practices


Requirements

  • 2+ years of work experience as an Email marketing or Digital marketing specialist
  • Experience with email marketing platforms like Constant Contact, Bronto, Mailchimp
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • An ability to work under tight deadlines while remaining organized


We are an E-Verify employer.

Trek Bicycle
801 W Madison St
WI 53594
Waterloo
United States