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Email Marketing Coordinator Inactive job
TravisMathew Apparel
This job has been closed. You cannot apply anymore.
United States
Huntington Beach
2 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
201-500 employees
Entry-level
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Employee Discount
Pension Plan
Paid sick leave
Listrak
Google Analytics
MS Office
MS Excel
MS Powerpoint
CSS
HTML

Founded in 2007, TravisMathew draws its' inspiration from all aspects of Southern California culture and lifestyle. Our focus on making premier men's apparel for work and play has cemented our foothold in the sportswear world. Over the past several years, TravisMathew has been leading the way in quality and active-wear design. We remain committed to constant innovation and discovery to bring the best to our customers. We're throwing a party, and you're invited.


JOB OVERVIEW

The Email Marketing Coordinator is responsible for scheduling, development, and analysis of email marketing and loyalty programs. This position will update the email marketing calendar as needed and execute against it as scheduled. In addition, the coordinator will work closely with all members of the marketing, sales, and product teams to increase sales through email marketing and loyalty programs. The Email Marketing Coordinator will assist in the execution of email programs from development, trafficking assets, segmentation, testing, and analysis. 


ROLES AND RESPONSIBILITIES

  • Partner with digital marketing, graphic design, and product development teams to support the creation and delivery of compelling email communications for various audiences, including newsletters, product surveys, and sales promotions
  • Execute daily email operations to ensure that emails are completed and deployed on time
  • Segment email lists and assist in developing systems for nurture campaigns to various audiences
  • Assist in the management of the subscriber database to grow the email list and improve response
  • Assist in the execution of various loyalty marketing campaigns across the digital and in-store landscape
  • Assist in updating the loyalty calendar, as needed
  • Support QA of loyalty campaigns
  • Assist in providing weekly email inspiration to the design team
  • Assist with competitive landscape audits to identify best-in-class email marketing
  • Prepare reports and communicate on the effectiveness of email marketing campaigns and monitor subscriptions to continually improve ROI from email marketing efforts
  • Assist in preparing reports for eCommerce meetings
  • Analyze analytics and generate performance reports to add to the ecommerce dashboard
  • Stay up to date on email best practices through continued learning via webinars, industry reports, etc.


TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

  • Proficient in Microsoft Applications
  • Knowledge of CAN-SPAM and email best practices
  • Knowledge of Google Analytics, preferred
  • Knowledge of Listrak, preferred
  • Strong written and verbal communication skills
  • Ability to work effectively and collaboratively with cross-functional teams and stakeholders
  • Ability to make decisions independently, or escalate when applicable


EDUCATION AND EXPERIENCE

  • Bachelor’s Degree in Business or related field preferred
  • Minimum 2 years of email marketing experience


TravisMathew is an Equal Employment Opportunity


TravisMathew Apparel
15202 Graham St
CA 92649
Huntington Beach
United States