Sundae’s mission is to help homeowners get the best outcome when it’s time to sell a house that needs some love. For too long, the process for selling outdated and damaged houses has been terrible for sellers. Local property investors capitalize on homeowner distress to purchase houses cheap and resell them for huge profits.

Sundae is putting more of those profits back in the hands of the homeowner. We’ve developed a model to predict when sellers will need our help, and a best-in-class sales and marketing team to reach them and a trusted brand that allows us to grow even faster through word of mouth and referrals. With scale and efficiency we’re able to redistribute economic value to sellers in the form of the most competitive price so that Sundae can become the largest buyer of homes that need love in the United States.

We are a Tier 1 Venture Capital backed company with product-market fit, scaling revenue, and a massive addressable market opportunity. Our team is composed of seasoned leaders from real estate and marketplace businesses and with significant high-growth company experience (Airbnb, Dropbox, Chime, LendingHome).

Joining Sundae means being part of the team that’s bringing compassion and transparency to the business of helping homeowners sell in their time of need. If you’re driven by making a positive impact in people’s lives and want to support our mission, we’d love to hear from you.

About The Role

As a marketplace for distressed residential real estate, our products and services serve multiple audiences, including homeowners, and property investors. As an early member of the lifecycle marketing team, you'll have the opportunity to build and execute our email marketing strategy across multiple audiences and the products we offer for each of the audiences. You will be empowered to define some of our critical email marketing tactics that will define our long-term growth strategy. This is an exciting growth opportunity to make an impact as Sundae scales nationally to 30 markets this year.

We're looking for a self-starter, detail-oriented team player to join the Lifecycle Marketing team and help grow our email marketing program. As the Email Marketing Coordinator, you'll support the Senior Email Marketing Specialist in implementing CRM, lifecycle, and nurture campaigns that improve funnel conversion rates and drive value for the business.

Responsibilities

• Monitor email campaign efforts across multiple business lines at Sundae
• Execute new email campaigns, creatives and experiments to improve lifecycle conversion metrics for both our homeowner and investor audience
• Contribute new and innovative ideas towards the growth of the email program
• Develop email reports and track campaign performance with attention to open, click-through, opt-out, and conversion rate
• Monitor email campaign efforts across multiple business lines at Sundae
• Monitor IP reputation and domain health with key inbox providers (Gmail, Yahoo, etc.)
• Assist with managing A/B and multivariate tests; deliver results and translate those successes into insights that can be leveraged across the organization.
• Assist with submissions and timelines for creative requests to design and coding teams
• Utilize verification tools and reporting to monitor and improve database health
• QA email process across the entire campaign flow prior to email deployment including audience, subject line, email rendering, and link functionality
• Stay up to date on email best practices and industry/competitor trends, and provide actionable insights and recommendations

Qualifications

• 1-2 years of email marketing experience
• Hands-on experience with leading ESPs such as Iterable, Marketo or Salesforce Marketing Cloud a plus
• Knowledge of basic email marketing program structure and KPIs Knowledge of email best practices, including subject lines, messaging, creative, segmentation, and CAN-SPAM/anti-spam law
• Ability to roll up your sleeves and write the email copy
• Track record of executing with attention to detail in a fast-paced, goal-oriented environment
• Ability to analyze and provide actionable insights
• Demonstrated ability to be a self-starter who can work independently and proactively

Compensation & Benefits

Why Sundae?

• Opportunity to revolutionize the real-estate industry with a mission to help those in need
• Scale with a rapidly growing organization, with tons of opportunity for growth
• Work with a team of fun and motivated individuals in a highly collaborative culture

Compensation & Benefits

• Competitive cash salary
• Stock option package
• Extremely competitive health benefits - 100% medical, dental, vision coverage
• Retirement benefits including pre- and post- tax options
• Unlimited PTO
• Work Remotely with home office allowance and cell and internet stipend

We here at Sundae strive to build a workforce comprised of individuals with diverse backgrounds, abilities, minds, and identities that will help us to grow, not only as a company, but also as individuals. Sundae is an Equal Opportunity Employer.