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Email Marketing Coordinator Jobs
Sotheby's
United States
New York
1 years of experience
Bachelor education
40 hours per week
Fine Art
1001-5000 employees
Junior
10 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
Braze
Google Analytics
Google Sheets
JIRA
MS Excel
Adobe Photoshop
Adobe Illustrator
CSS
HTML

About Sotheby's

Established in 1744, Sotheby's is the world's premier destination for art and luxury. Synonymous with innovation, Sotheby's promotes access, connoisseurship and preservation of fine art and rare objects through auctions, private sales and retail locations. Our trusted global marketplace is supported by a network of specialists spanning 40 countries and 50 categories, which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Interiors, among many others.


THE ROLE

The Email Marketing Coordinator will assist in the execution of strategic email marketing plans that supports Sotheby's goal of building profitable, long-term client relationships and loyalty. Reporting into the Associate Vice President of Customer Engagement, this role will be responsible for the deployment of email marketing programs, A/B testing, campaign reporting and project management. The successful candidate will not only be well-versed in e-mail marketing best practices but can also manage multiple projects simultaneously with a commitment to operational excellence.


As a key member of the digital marketing team, this role will work cross-functionally across global marketing, events, and category department teams to support Sotheby's customer lifecycle goals.


Responsibilities

  • Coordinate email campaign scheduling, campaign building, quality assurance
  • Deploy one-time, triggered, journey-based, and dynamic email campaigns
  • Collaborate with internal partners for QA and approvals
  • Monitor, measure, record and optimize performance of campaigns
  • Support AVP of Customer Engagement, Event & Marketing managers in development of list plans and segments for each email
  • Support ideation of conversion and reactivation email marketing strategies
  • Oversee email production schedule, ensuring all stakeholders meet specified deadlines to ensure timely deployments
  • Keep current on email best practices, contact strategies, creative and competitor analysis


Ideal Experience & Competencies

  • 1+ years of email marketing experience, CRM, or related role
  • Bachelor's degree or equivalent experience
  • Experience operating directly in email marketing platforms such as Optimizely Email Campaign,
  • Zeta, Zkipster, Adobe Campaign, Braze, Iterable, or ExactTarget/Salesforce Marketing Cloud
  • Understanding of email deliverability metrics & technical integrations
  • HTML/CSS email coding experience
  • Experience with design programs such as Adobe Illustrator, Photoshop, InDesign is a plus
  • Solid proficiency in MS Excel/Google Sheets and data management is strongly preferred
  • Creative design capabilities - including ideation, concept development and digital design is preferred
  • Familiarity with analytics platforms such as Adobe Analytics, Google Analytics and Amplitude is a plus
  • Familiarity with project management tools such as Jira and Workfront
  • Outstanding attention to detail, and commitment to operational excellence
  • Analytical and highly curious, continually striving to improve his/her/their skills in the constantly evolving digital marketing space
  • Strong time management skills with the ability to handle multiple, simultaneous priorities
  • Collaborative and able to work cross-functionally across various levels of global colleagues at the firm, building appropriate rapport, using diplomacy and tact
  • Positive, can-do attitude and desire to be part of a critical team
  • Entrepreneurial mindset, and comfortable navigating change and ambiguity
  • Experience in luxury, fashion or art industries (agency or brand side) is preferred


Sotheby's
1334 York Ave
NY 10021
New York
United States