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Email Marketing Coordinator Inactive job
Integrity Marketing Group LLC
This job has been closed. You cannot apply anymore.
United States
Norwell
3 years of experience
Bachelor education
40 hours per week
Insurance
5001-10,000 employees
Medior
21 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
Adobe Creative Suite
Google Analytics
MS Excel
MS Office
Ms Powerpoint
HTML

BUSINESS UNIT:

GarityAdvantage

|| LOCATION:

Norwell, MA


Marketing Coordinator

About Integrity Marketing Group

Integrity Marketing Group is one of the nation’s leading independent distributors of life and health insurance products, with a strong insurtech focus. Integrity’s broad and innovative approach is driven by a singular purpose: to help people protect their health and wealth so they can be ready for the good days ahead and make the most of what life brings. Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone and online. Integrity’s 5,500 employees currently support over 420,000 independent agents who serve the needs of more than 2.2 million clients annually. For more information, visit www.integritymarketing.com.


GarityAdvantage Agencies is a national field marketing organization specializing in the Medicare insurance market. We offer independent insurance brokers a broad portfolio of products targeting seniors from top carriers combined with a diverse menu of innovative sales and marketing tools and helpful services designed to support their selling efforts.


Why Work Here

Working at Integrity flat-out rocks. Why? Because we put people first — and we want you to thrive in a career that you love. We’re proud of our working environment and culture, where we reward your hard work and support your strong values.


Joining us means being part of a hyper-growth company with all kinds of professional opportunities for those who are ready. Are you ready? At Integrity, we start with competitive compensation and just get better from there.


We love celebrating all your hard work with fun and swag — and we love giving back! You can look forward to friendly competitions and contests, as well as activities that help raise money for charities in the communities we serve.


These Benefits Include But Are Not Limited To

At Integrity, we include benefits that make work-life more fun with more peace of mind for you.

  • Generous PTO and holiday schedule, with extra time off for community service and your birthday
  • Multiple health insurance plans to choose from
  • 401(k) with immediately vested employer matching
  • Integrity-paid HSA contributions for eligible health plans
  • Employee ownership program after one year, which grants meaningful ownership in Integrity’s ongoing success

Position Summary

The Email Marketing Coordinator plays a critical role in executing outbound marketing programs that drive lead generation and overall communication to our agents in the field. Key responsibilities include end-to-end development and deployment of e-mail marketing programs, creation of lead-focused e-mail offers, A/B testing, landing page development, social media amplification, campaign reporting, marketing calendar management, and project management. This position reports to the Senior Marketing Manager. The successful candidate will not only be well-versed in e-mail marketing best practices but will also manage multiple projects across the marketing spectrum simultaneously and with a client-service mindset.


Essential Duties And Responsibilities

  • Project manage all email marketing initiatives and related marketing campaigns (print, digital, social) and maintain the e-mail marketing calendar
  • Interface with various stakeholders across the company to turn marketing and campaign plans into actionable e-mail marketing programs
  • Develop and deploy email campaigns including pulling and preparing lists, creating compelling HTML emails, proofing/testing, sending, and tracking performance
  • Consistently work to improve deliverability, in-boxing, email open, and click rates
  • Manage the company database to keep leads fresh
  • Enhance and communicate e-mail marketing best practices
  • Schedule, post, respond, and engage on GarityAdvantage social media sites
  • Set-up, promote and manage marketing webinars using the firm’s dedicated webinar solution
  • Research industry competitors and stay up-to-date on developments in the senior insurance marketplace
  • Support departmental projects as assigned

Skills

  • Must have direct knowledge and experience in email marketing and overall campaign development
  • Creative design capabilities a big plus including ideation, concept development and digital design ability
  • Knowledge of marketing mix and best practices to ensure plans drive to objectives
  • Excellent organizational and project management skills
  • Effective communicator able to collaborate across organization
  • Ability to work collaboratively in a fast-paced, team environment
  • A quick study on new and changing software.
  • Creative thinker with a relentless attention to detail
  • Extremely strong writing skills and proofreading abilities
  • Excellent organizational skills and ability to juggle multiple tasks on deadline
  • Self-starter and quick-learner with an eagerness to consistently meet and exceed objectives and take on more responsibility
  • Willingness to pitch in when necessary at all task levels
  • Not afraid to ask questions when in need of help
  • Self-starter who can power through ambiguity and thrives in a fast-paced, dynamic start-up environment

Qualifications

  • 3+ years of marketing, creative and operations experience
  • Bachelor's degree or equivalent experience required
  • Solid proficiency in MS Excel and data management strongly preferred.
  • Proficiency with office systems and computers, including the rest of MS Office: Outlook, Word, and PowerPoint
  • Creative/design experience a big plus including proficiency with Adobe Creative Suite
  • Experience with marketing automation tools (e.g. Constant Contact, Hubspot, Marketo, SharpSpring, etc), Google Analytics, website authoring and content management systems (e.g. Wordpress) a plus.
  • Social media experience with LinkedIn, Facebook and Twitter.
  • Medicare experience/knowledge preferred, but not required


Integrity Marketing Group, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity Marketing Group, LLC will provide reasonable accommodations for qualified individuals with disabilities.


Integrity Marketing Group LLC
17 Accord Park Dr
MA 02061
Norwell
United States