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Email Marketing Campaign Specialist Inactive job Remote job - USA
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United States
2 years of experience
Bachelor education
40 hours per week
10,001+ employees
20 holidays
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Excel
MS Office

About The Team

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings his or her own point of view to create a unique experience for the pets and pet parents.

About The Job

The Campaign Specialist will work on the Loyalty & Personalization Operations team with one other campaign specialist as well as a team of Direct Marketing Managers, HTML developers, and database analysts to execute on all aspects of our Loyalty & Personalization strategy for email, SMS and push. Sr. Campaign Specialist works on many different projects ranging from simple promotional emails to highly dynamic data driven automations with cross-channel orchestration.

Primary Responsibilities

  • Bring campaign deployment expertise to support and assist with day-to-day building of email campaigns which includes importing data, email quality assurance, getting approvals from internal stakeholders, making any necessary requirements, and deploying email
  • Review project requests from business stakeholders to determine how to implement using established processes and best practices, or scope production requirements
  • Work with campaign specialist and direct marketing managers to continuously develop campaign execution process to avoid errors and follow best practices
  • Consult on technical and/or complex projects. Delivering automated, personalized messages on a scale of 10s of millions of emails
  • Implement cross-channel communications by delivering text messages and push notifications
  • Leads training for all necessary associates on use of tools and capabilities in SFMC as pertains to the business
  • Be the technical expert when it comes to SFMC - know what can and can’t be done in terms of crafting an email, optimizing journeys within platform. Communicate capabilities to marketing partners to be able to better understand how emails should be crafted and developed.
  • Understand and analyze data to report to business partners


  • Bachelors degree in Marketing, Information Technology or related degree
  • Email deployment experience - emphasis on SalesForce Marketing Cloud is a plus
  • 2-4 years experience in the email marketing or interactive marketing industry desired.
  • Ideal candidate will excel at being a team worker, cool under pressure and focused on quality
  • Commitment to quality and delivering outstanding customer experiences and value
  • Excellent attention to detail
  • Ability to manage time effectively, understand directions and work independently
  • Experience with out-of-the-box and custom reporting in Salesforce Marketing Cloud
  • Knowledge of SFMC journey creation and cross-channel communication optimization

The following capabilities are ideal, but not required:

  • Knowledge of HTML (email a major plus) and/or quality assurance for interactive campaigns
  • Knowledge of SQL, select statements including the operators where, join, and case
  • Web reporting and analytics experience
  • Solid knowledge of current email standards
  • Knowledge of marketing automation technologies

About The Culture

Our home office offers outstanding amenities in a fun and rewarding workplace including:

  • Pet friendly environment, bring your pets to work!
  • A work-life balance and family events such as movie nights, art events and holiday festivals
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • Starbucks cart—productivity at its finest!
  • “Lil’ Paws” learning center and onsite daycare facility
  • Volunteer events with PetSmart Charities
  • Learn more about #LifeAtPetSmart here:
  • Check out Associate stories and share in some celebrations at PetSmart:
  • Explore PetSmart Benefits here:

19601 N 27th Ave
AZ 85027
United States