We're looking for an experienced or emerging rock star Email Marketing Automation Specialist, ideally with knowledge of Mailchimp, ActiveCampaign, Sendgrid, and other top-tier ESP’s to join the VA Claims Insider Marketing team. This role is key to the delivery of prospect & customer journeys that adequately convey our value, vision, and mission in complete alignment with our overarching content & demand gen strategies.
You should be someone who’s passionate about marketing and providing a first-class customer experience that can engage our customers, drives revenue and builds brand loyalty. You must possess a strong understanding of email marketing principles, triggered campaigns, email testing and optimizing performance.
The ideal candidate for this position is a self-starter with excellent communication, organizational and analytical skills. This is a full-time position, 40+ hours per week, salary range of $45-55K for highly qualified candidates. 100% work-from-home opportunity as we are a virtual company. No travel requirements.
At VA Claims Insider, we get to positively impact the lives of U.S. military veterans and their families every single day! This is not just another job—this is a calling with incredible purpose that will leave you deeply fulfilled by the veterans and teammates we serve. If you’re looking to work from home 100% of-the-time and join a fast-paced startup where you’ll have a ton of autonomy to help us re-imagine the future—we want YOU to join our team! VA Claims Insider is the “Uber of VA Disability Claims.” Founded in 2016 by an Air Force disabled veteran, our company has experienced explosive growth over the past four years, and now includes a team of 250+ dedicated teammates who all work together to help U.S. military veterans get the VA disability rating and compensation they deserve. Interested candidates can learn more “About Us” here: https://vaclaimsinsider.com/about/
Who We Are
VA Claims Insider is an education-based Coaching/Consulting company for disabled veterans exploring eligibility for increased VA disability benefits and who wish to learn more about that process.
VA Claims Insider also connects veterans in our membership programs with independent medical professionals in our referral network for medical examinations, disability evaluations, and credible Medical Nexus Letters for a wide range of disability conditions.
We believe many veterans are underrated by the VA. Our purpose is to get underrated veterans what they legally, morally, ethically, and medically deserve. We are “INSIDERS!”
To be the most trusted name in education-based resources for veterans.
Veterans helping Veterans access education-based resources to get the VA disability rating and compensation they deserve.
Description:To help us continue our growth at VA Claims Insider (VACI), we are looking for a talented Email Marketing Automation Specialist to take the lead with our email marketing strategies. Your main duties include running email marketing campaigns end-to-end and managing email databases for optimal data integrity.
Ultimately, you should be able to promote our brand and ensure our customers stay in touch with our company updates. We’re a startup, so you’ll have autonomy but be expected to manage tasks and responsibilities to meet the department and company goals.
Responsibilities And Duties
Plan, build and execute cross-channel communications, campaigns and nurture programs in a flexible and timely manner
Manage set-up and configuration of data-driven campaigns ensuring deliverability
Working with stakeholders create and implement test strategies, including A/B multivariant testing that maximise conversions
Understand workflow processes and systems within a marketing/sales cycle
Solid technical skills and expertise with HTML and CSS optimized for email deployment
Proofread emails for clarity, grammar and spelling
Ensure mobile-friendly email templates
Create / collect copy for email communications, including internal company updates
Optimize our email templates using graphics, personalization and advanced features
Construct & manage our email databases to ensure list hygiene & integrity
Oversee campaigns from creation to reporting to analysis with suggested improvements
Report on sales revenue generated from email marketing efforts
Ensure emails follow industry policies and best practices
Keen eye and aptitude for trouble-shooting with solutions led approach
Qualifications And Skills
Bachelor's degree in Marketing, Computer Science, or equivalent experience in a related field.
Proven work experience as an Email Marketing Automation Specialist or Digital Marketing Operations
Expert understanding of ESP’s including, but not limited to, Mailchimp, ActiveCampaign, Sendgrid, Sendy / AWS hosted
Hands on experience with HTML and content management systems
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills
Strong project management skills
An ability to work under tight deadlines
Comfortable in a diverse and fast-paced environment
Goal-oriented, organized team player
Ability to provide past applicable work examples upon request
Other Perks And Benefits
100% work-from-home opportunity (telework)! BOOM!
Medical/Dental/Vision once eligible (90 days)
Unlimited Paid-Time-Off (PTO) once eligible (90 days)
Ability to live and work on YOUR terms!
Eligible for company 401k plan after one year from conversion
Job Type: Full-time (90 day contract to hire)
Salary: $45,000.00 to $55,000.00 /year