We are looking for a marketing automation expert to help us implement the Salesforce Marketing Cloud and take our lead nurturing and remarketing to the next level.
The ideal candidate will have direct experience implementing lead nurturing and remarketing programs, ideally using Salesforce and the Salesforce Marketing Cloud. He or She can also set strategy and execute to get the important work done.
He or she will display expertise in direct response marketing that includes email, text, voice and digital strategies. They will have good command of analytics, segmentation techniques and test design. They will also be able to direct the development of the creative assets required to execute their plans.
They have demonstrated stakeholder management and team leadership skills. They demonstrate initiative and intelligence and are fun to work with.
This position reports to the Chief Marketing Officer and interacts extensively with Student Services and the various functional areas of the Marketing team.
- Drive improved marketing performance through automated lead nurturing and remarketing strategies
- Email campaign implementation, execution and systems usage and maintenance
- Build, execute and manage email campaigns and nurturing and remarketing programs
- Help implement Salesforce Marketing Cloud
- Analyze current nurturing campaigns and make recommendations for improvement
- Provide insight on campaign performance by developing and publishing dashboards and reports with key indicators of success
- Develop and set strategy through rigorous analytics and testing
- Partner with Marketing Operations Manager to facilitate automated marketing campaigns tied into Salesforce and Zovio
- Create strategy for nurturing our leads through a mix of helpful content and other calls-to-action
- Manage a team to execute strategy.
- Manage relationships with agencies, consultants, and other external providers of services.
- Prepare and deliver strategy briefings and performance reports to operational and executive leadership.
- 5+ years Marketing and campaign management
- Previous experience as an email marketing manager ideally in a similar industry
- Strong experience using marketing automation tools; Salesforce and Sales Marketing Cloud experience is a plus
- Data driven, creative problem solver
- A positive approach
- Passion for marketing automation
- Excellent written and verbal communication skills.
- Bachelor’s degree is required; a master’s degree is desirable
Zovio is an education technology services company that partners with higher education institutions and employers to deliver innovative, personalized solutions to help learners and leaders achieve their aspirations. Zovio leverages its core strengths and applies its technology and capabilities to priority market needs. Using advanced data and analytics, Zovio identifies the most meaningful ways to enhance the learner experience and deliver strong outcomes for higher education institutions, employers, and learners