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Email Marketing Automation Coordinator Inactive job
University of Pennsylvania
This job has been closed. You cannot apply anymore.
United States
Philadelphia
3 years of experience
Bachelor education
40 hours per week
Hospital & Health Care
10,001+ employees
Medior
24 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Eloqua
MS Excel
CSS
HTML
Java
Javascript

Penn Medicine is dedicated to our tripartite mission of providing the highest level of care to patients, conducting innovative research, and educating future leaders in the field of medicine. Working for this leading academic medical center means collaboration with top clinical, technical and business professionals across all disciplines.


Today at Penn Medicine, someone will make a breakthrough. Someone will heal a heart, deliver hopeful news, and give comfort and reassurance. Our employees shape our future each day. Are you living your life's work?


Position Description


As an Email/Marketing Automation Coordinator you will be responsible for managing a variety of email and lead nurturing campaigns across the Penn Medicine system. In this role, you will help ensure that email projects follow constantly evolving email marketing best practices and will offer input into the communications process flow and behavioral logic.


In this position you will be responsible for working with the Digital Campaign Manager, as well as Content Coordinators to support a variety of automated and highly segmented communications including thank you, reminder, newsletter, and campaign follow-up emails, etc. You will also help with the production of personalized landing pages as well as other online projects on an as needed basis.


As the ideal candidate you will work both collaboratively and autonomously within the web production team. You must also have email project management experience, an aptitude for learning new technology and an ability to handle a high volume of work.


Accountabilities


Your responsibilities will include assisting in all aspects of email project management through each stage of execution, including:

  • Ownership of the marketing automation platform (Eloqua /ExactTarget)
  • Helping internal team and stakeholders understand the benefits of marketing automation
  • Defining and documenting all required project tasks and keeping client service leads up to date on status and potential issues
  • Mastering multiple email platforms to manage email process including set up, test blasts, approval, quality control
  • Delivering weekly reports on the status of each campaign schedule, milestone achieved, and identified risk, as well as resolving issues that could potentially cause delays
  • Ensuring projects are implemented according to requirements as well as coordinating workload with team members, and sometimes outside agency partners
  • Handling quality control for emails and sometimes personalized landing pages, including proofreading and insuring correct rendering across various devices, browsers and operating systems; executing detailed quality control check points to ensure email programs are operating as required
  • Making recommendations to optimize email performance


Minimum Requirements


Required Education and Experience:

  • Bachelor’s Degree required
  • At least 3-5 years of related work experience in the digital or interactive marketing communications space required, ideally within an agency or healthcare provider environment.
  • Experience in email marketing or a web-related field such as web analytics, front-end web development or web design.
  • Experience with cloud-based applications and email campaign deployment software.
  • Working knowledge of email deliverability best practices.


Required Skills And Abilities


  • Excellent project management skills
  • Analytical and data-driven with a solid understanding of nurturing and funnel optimization techniques
  • Demonstrated knowledge of marketing automation capabilities such as lead scoring, trigger-based messaging, and progressive profiling, etc.
  • Ability to multi-task in a fast-paced, high stress environment and ensures follow-through on every matter with the ability to move projects forward in a firm but respectable way
  • Demonstrate excellent attention to detail and strong proofreading skills
  • Comfortable with troubleshooting technical issues and willing to learn various online platforms and technology
  • Flexibility to work both independently and as part of a team
  • Extremely proactive problem solver who anticipates potential project roadblocks and enlists teammates to help resolve them
  • Comfortable with data and reporting
  • Strong HTML and CSS skills, and working knowledge of JavaScript
  • Ability to customize existing or design and develop new email templates that are responsive, or otherwise designed/coded, to display correctly on mobile as well as desktop screens
  • Ability to create images and graphics that are in keeping with established brand guidelines, aesthetically pleasing and optimized for the Web
  • Keen understanding and knowledge of best practices in regards to email and other online user experience


Additional Information


As part of our COVID-19 response, this position may currently be offering partial or full remote work. However, in the near future this position will require full or partial on-site work.


We believe that the best care for our patients starts with the best care for our employees. Our employee benefits programs help our employees get healthy and stay healthy. We offer a comprehensive compensation and benefits program that includes one of the finest prepaid tuition assistance programs in the region. Penn Medicine employees are actively engaged and committed to our mission. Together we will continue to make medical advances that help people live longer, healthier lives.


Penn Medicine


Live Your Life's Work


We are an Equal Opportunity and Affirmative Action employer. Candidates are considered for employment without regard to race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, familial status, genetic information, domestic or sexual violence victim status, citizenship status, military status, status as a protected veteran or any other status protected by applicable law.



University of Pennsylvania
3400 Spruce Street
PA 19104
Philadelphia
United States