OKCoin is on a mission to make crypto investing and trading more accessible to anyone around the world. We are building the next generation of tools to help onboard the investors and traders who have been on the fence about crypto. OkCoin is a globally licensed exchange with offices in San Francisco, Malta, Hong Kong, and Singapore. We are a collective of engineers, product managers, and marketers with a common passion to help decentralize finance and level the economic playing field for everyone around the world.

What we're looking for: We're seeking a talented and passionate Email Marketing Associate (I or II) to join our Growth team. Candidates should be experienced, but willing to collaborate, adapt and learn. We're a new team and growing rapidly. This is a great opportunity to get involved with more entrepreneurial professionals in a dynamic environment. Data analysis as well as ingenuity and creativity are vital as we're driving improvements to our products, user experiences and engagement.

Top responsibilities:

• Develop, manage, and optimize promotional & product email campaigns
• Manage execution of data-driven campaigns in partnership with internal stakeholders to ensure business objectives are met
• Manage campaigns end-to-end, including strategy, targeting, set-up, testing, execution, reporting and optimization
• Manage targeting and segmentation for each campaign
• Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to programs
• Monitor daily program automations and data processes; troubleshooting when necessary
• Report on significant learnings and present the impact of significant findings to leadership
• Liaise with management in developing a monthly campaign calendar to maintain healthy volume and deliverability
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You'd be a great fit if you have the following skills:

• 2+ years of email marketing experience executing and managing campaigns, ideally in the fintech space
• Experience working with an ESP, bonus points for HubSpot
• Solid project management skills and the ability to manage multiple priorities and deadlines
• Experience with analytical tools and reporting such as Google Analytics and Amplitude
• Understanding of fundamental email KPIs and optimization methods to improve performance through data analysis and segmentation
• Experience creating personalized customer lifecycle journeys
• Experience with email QA processes and best practices
• Experience with AB Testing, experiment development and reporting presentation
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What makes you stand out from the rest:

• Bilingual in Mandarin/English
• Crypto experience or a willingness to learn
• HTML/MJML experience or a willingness to learn
• Appetite to expand growth skills in SEO

OKCoin Statement

OKCoin is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.