Corsair Gaming is looking for an Email Marketing Associate who’s able to grow the Corsair email and SMS marketing channels and drive both customer engagement and eCommerce revenue. The Email Marketing Associate is the operations lead driving email tactics and execution through the email service provider (Braze) and CDP (MParticle).
The ideal candidate will have experience in email setup and testing of email campaigns, including automated and welcome series emails.
What You'll Do
Campaign Setup
- Own implementing automated series-based emails (welcome series, abandoned cart, post-purchase and lapsed buyer)
- Conduct A/B tests and analyze results to develop insights to improve email programs
- Optimize the segmentation, campaign setup, email and sms delivery, and reporting plans
- Build custom nurture streams for activation, engagement, and upsell
- Help the team turn experiments into complex campaigns using triggers from CDP (MParticle) and segments that intelligently send campaigns with both static and dynamic content. Eg. Weekly Deal emails
- Interface with email technology vendor/partners to adapt products and solutions to improve email program performance
- Own Retention KPI’s and work on retention and loyalty tactics
Campaign Delivery
- Plan and deploy campaigns across multiple channels and multiple countries: email, in-app messaging, push messaging, sms
- Work with the design team to create email content to increase brand and product consideration and drive conversions
- Campaign delivery:
- Review campaign journey
- Email template configuration and review
- Email setup – light design, HTML, and CSS skills needed
- Copy and CTA review – copy and content provided
- Analyze, report on, and optimize against key metrics including overall canvas performance, CTR, open rates, revenue lift and engagement
Who You Are
- Avid gamer
- 2-3 years experience with marketing automation platforms, direct experience on Braze required
- 2+ years of basic HTML
- Ability to juggle multiple projects – identifying creative solutions
- Strong analytical thinking, written, verbal, and presentation skills with an eye for email design
- Intermediate to advanced computer skills, especially with Excel and PowerPoint
- Detail-oriented with strong organizational and project management skills
About Us
CORSAIR (NASDAQ:CRSR), founded in 1994, is a leading global developer and manufacturer of high-performance gaming and streaming gear. With 21 different product lines, CORSAIR offers a complete range of products that help digital athletes perform at their peak and enable streaming creators to produce studio-quality content for their fans. CORSAIR has built a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality.
The company has received more than 4,000 product awards and has a footprint that reaches customers in more than 75 countries. CORSAIR also includes subsidiary brands Elgato, which provides premium studio equipment and accessories for content creators, SCUF Gaming, which builds custom-designed controllers for competitive gamers, and ORIGIN PC, a builder of custom gaming and workstation desktop PCs and laptops.
BENEFITS:
- Comprehensive medical, dental, and vision benefits
- 401K Plan
- Tuition Assistance
- Employee Discount Purchase Program
- Paid Parental Leave
- Employee Stock Purchase Program
- Generous paid time off and holidays
CA 94538
Fremont
United States