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Email Marketing Assistant Inactive job
Boohoo Group PLC
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United Kingdom
1 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
1001-5000 employees
25 holidays
Pension Plan
Paid maternity/paternity leave
Development budget
Paid sick leave
Employee Discount
Company social events
MS Excel
MS Office

We are looking for a passionate and talented Email Marketing Assistant, to support the Email Marketing Manager and wider Digital Marketing Team in our central London office for our Karen Millen, Coast, Oasis and Warehouse brands. Responsibilities will include managing and executing Email Marketing Campaigns and Triggers, developing personalisation, maximising sales and customer engagement as well as Email innovation. You will be a highly motivated individual, with a key focus on Retention Marketing.

Key Activities:

  • Support the Email Marketing Manager in the day-to-day planning and execution of our global Email Marketing communications
  • Work with Email Marketing Manager to manage the optimisation of our Trigger and Automation Journey Emails; including A/B Test planning, execution, and reporting
  • Work with our in house Creative Team to ensure that all Email activities are aligned with our brand values and guidelines, whilst keeping Email best practice
  • Brief in and refresh Email creatives on Automated Campaigns, including product selection and promo banners
  • Stay abreast of market, consumer trends and competition (particularly in the Fashion space)


  • Report and analyse Email Campaigns results, drive insights and recommendations and communicate it clearly to the wider team
  • Work towards a stronger customer retention in all campaign’s initiatives.
  • Think of innovative ways to target, retain, and increase the value of customers
  • On-going testing of campaigns to ensure continuous optimisation

Tech Development:

  • Develop & implement new Automated Programs with the help and support of the Email Marketing Manager
  • Integrate responsive design within Emails and think mobile first
  • Define opportunities to improve customer experience through Emails communication
  • Coordinate Email and CRM projects to support the wider business strategy
  • Ensure all projects are delivered in a timely manner

Who We Are Looking For:

  • Highly numerate with at least 12 months experience in an Email or CRM role
  • Hands on experience with an Email Marketing Provider
  • Good understanding of Email Marketing, its principals and KPIs
  • Results oriented and good with numbers
  • Excellent organizational skills and great attention to detail
  • Proven ability to work quickly and effectively by keeping high standards

Desirable Attributes (Not Essential):

  • Pro-active and able to show initiative/ideas
  • Knowledge of HTML/CSS
  • Strong understanding of e-commerce marketing and the Fashion/Beauty industry space
  • Experience using ESPs: Exponea, Emarsys or Responsys

Boohoo Group PLC
49-51 Dale Street
M1 2HF
United Kingdom