COVID-19 Update

Out of an abundance of caution for the current situation with the Coronavirus (COVID-19), we are offering a completely virtual hiring process; this means all your interview steps will be completed via phone or video meeting. We also offer work from home, with the understanding that in the future this role may transition to an in-office, onsite position. While our day-to-day approach has changed a bit during this time, our dedication to hiring the best talent in the industry and helping them to thrive both personally and professionally is stronger than ever.

Who We're Looking For - Email Marketing & Product Manager

The Email Marketing and Product Manager will be a part of a strategic and enterprising team that’s responsible for evolving the email and SMS channels into a personalized and targeted content experience for our readers. This is an outstanding opportunity to contribute to a key area of growth for the company. The ideal candidate has email program management and strategic experience within the digital media industry, with the strong ability to play a leading role in product management of our email and SMS channels, supervising the entire email/SMS campaign lifecycle. This position will have a laser-sharp focus on acquisition, LTV, and metrics/targets, optimizing all elements to scale efficiencies and growth for this revenue stream.

What You'll Do

• Builds and executes strategies to drive audience acquisition and engagement
• Optimizes tactics and strategies to increase lifetime value and metrics
• Leads product monetization efforts with revenue/sales/media buying teams to manage and implement branded revenue campaigns
• Collaborates closely with account management leads to ensure client expectations are in alignment with campaigns, executing with the team to fulfill agreed-upon targets and client goals
• Drives the development of new products to meet demands of target audiences and market monetization opportunities
• Collaborates closely with editorial leads on content strategy and product development
• Crafts strategies to promote emerging native products to our audience databases
• Develops strategy for sophisticated omnichannel reader journey workflows using automation, dynamic content, and trigger points to optimize reader engagement and retention
• Serves as the lead liaison with third-party technology platforms, performing vendor research and evaluation as needed
• Serves as the internal SME on related 3rd party APIs
• Follows competitive market and industry developments closely and leads discussions with cross-functional teams about potential impacts and opportunities
• Supervises the day-to-day publishing and analytics functions of the team
• Manages an Email Marketing Specialist

What You Need

Technical Skills

• Bachelor’s Degree or equivalent
• Strong business acuity and grasp of corporate business plan and critical metrics
• Strong automation platform skills
• Hands-on experience with inbound and lifecycle campaigns and solid understanding of the digital media landscape
• Sharp digital analytics skillset, specifically tracking engagement, LTV, conversion rates, and funnel analysis through Google Analytics Suite
• Ability to adapt to and learn new SaaS and CRM technologies
• Solid technical capacity with regard to database hygiene and attributes
• HTML/CSS with experience in email specifically
• Marketing automation platform experience
• Salesforce, Marketo, Eloqua, Iterable experience preferred
• SQL experience, Tableau experience, and/or GA certification preferred

Interpersonal Skills

• Experience building collaborative, cross-functional relationships
• Serves as a coach and mentor, actively training their team and developing their strengths
• Skilled communicator, providing clear and timely direction and feedback to reports and in collaboration with other colleagues
• Has a high level of self-awareness and treats feedback as an opportunity for growth, proactively applying it beyond the instance where it’s given.
• Manages time effectively even when obstacles appear
• Plays a key role in developing and maintaining company culture, inside their team; leads by example by using organizational values in everyday decision-making (courageous, innovative, respectful, selfless, accountable)
• Evangelizes the need to keep changing so that we can stay innovative; encourages others to keep questioning whether tasks have a positive value
• Builds organizational capacity; motivates and challenges others in a way that inspires and promotes excellence

Standards of Performance

• Meets or exceeds annual company and individual product goals
• Consistently meets timelines, adjusting priorities and prudently allocating resources as needed
• Conducts periodic goal-setting and coaching sessions with reports
• Easily identifies and proactively remedies performance issues in reports
• Effectively manages 3rd party resources to ensure contractual terms and services are delivered
• Provides company-wide thought leadership for your platform, presenting product updates and strategies at least 2x/year in company meetings
• Runs quarterly product review sessions, updating key partners on product health and quarterly planning
• Provides exceptional customer service to internal partners and executive team
• Efficiently acquires and allocates resources to achieve team goals and support product business plan

About The Penny Hoarder

The Penny Hoarder is one of the nation’s largest personal finance websites. We envision a world with less money stress. Our mission is simple: to empower people to make smart choices with their money. We do this by sharing meaningful and inspirational advice, along with resources about how to make, save and manage money. The Penny Hoarder’s team is headquartered in the beautiful and walkable downtown St. Petersburg, Florida. For more information, visit: http://www.thepennyhoarder.com/

Benefits And Perks

• Competitive benefits packages (health, dental and vision)
• Generous vacation program
• 401(k) with generous employer match
• Communications allowance

The Penny Hoarder is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at The Penny Hoarder are based on business needs, job requirements and individual qualifications. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. The Penny Hoarder will not tolerate discrimination or harassment based on any of these characteristics. We encourage all qualified people to apply.