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Email Marketing & CRM Specialist Inactive job
Sussan
This job has been closed. You cannot apply anymore.
Australia
Cremorne
1 years of experience
Bachelor education
40 hours per week
Retail
1001-5000 employees
Junior
25 holidays
PTO
Medical Insurance
Employee Discount
Pension Plan
Paid maternity/paternity leave
Development budget
Company social events
Emarsys
Google Docs
MS Office
CSS
HTML

We currently have an exciting opportunity for an Email Marketing & CRM Specialist to join the Sussan Digital team.


Reporting to the Digital Manager, you will effectively manage and proactively execute the end-to-end email campaign program delivery for the Sussan business. This includes successful implementation, increasing revenue from the email channel and optimising our campaigns for customer engagement.


In addition, this role will support rolling out initiatives across various touchpoints in the customer relationship management stages to drive commercial outcomes for the business. 


Key responsibilities will include:

  • Successfully build & implement email marketing campaigns
  • Utilise business brief to create campaigns in email platform ensuring all content & copy is proof read, accurate and on brand
  • Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, testing, tagging, accessibility, scheduling and deployment
  • Manage the weekly email schedule for the Sussan brand
  • Develop a clear email communication plan for the business & work with Digital Marketing Coordinator to ensure this is in line with other customer communications & digital marketing channels
  • Set up of customer nurture programs and customer journeys to increase customer engagement and revenue, for both in stores and online
  • Implement relevant triggered and automated campaigns for our eCommerce platform & transactional email communications
  • Set up & maintenance of various audience segments in the Email Marketing Platform for specific campaign delivery use
  • Work with the Digital Manager & Digital Marketing Coordinator to brief, liaise with and inform internal designers and external creative agencies of any assets required for the email marketing & CRM lifecycle communications 
  • Monitor and provide weekly results on email campaign and lifecycle / journey program performance (e.g. opens, clicks, conversions and sales) through our email marketing platform and website analytics tools
  • Maximise revenue opportunities in relation to email marketing
  • Identify new opportunities for email & CRM programmes and deliver insights for campaigns within the business


To be successful in this role, you will have:

  • Relevant Marketing/Digital Tertiary qualification
  • Prior experience working in a fast-paced Marketing team or digital agency
  • Prior experience with eCommerce, Fashion or Retail brand is highly desirable
  • Hands on email marketing platform experience essential (Emarsys preferred)
  • Solid understanding of database, personalisation and segmentation
  • Strong stakeholder management/relationship building skills


We offer - free, secure onsite parking, generous product discount, reduced private health insurance

Sussan
11 Palmer Parade
VIC 3121
Cremorne
Australia