Responsible for building, implementing, and executing INDOCHINO’s lifecycle strategy including email marketing initiatives and loyalty programs, to engage our customers throughout every stage of their buying journey.

RESPONSIBILITIES:

• Create, implement, and execute a customer lifecycle plan to engage customers throughout their buying journey and improve key Lifetime Value metrics via online and offline channels
• Build, deploy, and optimize all email marketing campaigns and automated programs focusing on customer retention; including design templates, calls-to-action, and content used in email sends
• Conduct list segmentations based on criteria such as behavior, value, past email engagement and website interactions (content downloads, site page visits, etc.)
• Measure results and optimize the nurture tracks for these segments to convert leads to customers
• Work to minimize list decay and unsubscribes while increasing productivity of email sends
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
• Conduct customer segmentation and develop campaigns and programs for targeting specific customer groups (per segmentation efforts)
• Build, implement, and execute broad-based loyalty/rewards/retention program
• Assist in managing the tools and relationships with vendors which support consistent and appropriate engagement with customers at different stages of the lifecycle and work closely to ensure messaging maps to the overall brand and retention strategy
• Work with cross-functional teams to ensure content is being created and delivered to customers according to priorities, brand and deadlines
• Create and maintain accurate performance reports, and communicate results and actionable insights to the team
• Accountable for retention analysis including: reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis

REQUIREMENTS: 

• Minimum 2+ years as a retention marketing professional with email marketing and loyalty program creation experience at a consumer-focused company
• Analytical and reporting mindset with experience creating and executing on plans after analyzing customer behavior
• Experience with Salesforce Marketing Cloud preferred
• Experience with segmentation, lifecycle, channel key performance metrics, funnel analysis, and function specific reports. Proven ability to drive action from analysis
• A strong understanding for B2C product selling
• Proven project management skills
• Strong verbal and written communication skills. Proven ability to work effectively cross-functionally
• Dedicated to constant refinement & improvement in every task you take on
• Demonstrated ability to effectively manage multiple priorities in a fast-paced and changing environment
• Strong organizational skills and attention to detail
• Proven ability to foster a transparent, honest and positive team environment
• Ability to effectively receive and communicate feedback
• An entrepreneurial mindset and a roll-up-the-sleeves work ethic - must be comfortable with ambiguity and rapid rates of change



Important Note: 

We now require all new employees joining our team to be fully vaccinated against COVID-19. This proof of vaccination will be verified by the hiring manager during the recruitment process. However, this information will not be stored or kept by INDOCHINO for any other purpose. 

Given the close proximity our staff and clients work together during our made to measure fit process, this is a necessary step to keep everyone safe and stop the spread of COVID-19. We will also be maintaining our ongoing measures for communicable disease prevention at all of our locations as per local health guidelines.