Emailjobs.io
Emailjobs.io
Email Marketing and CRM Manager Inactive job
INDOCHINO
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Canada
Vancouver
5 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
501-1000 employees
Senior
15 holidays
PTO
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid sick leave
Salesforce Marketing Cloud
CSS
HTML

RESPONSIBILITIES:

  • Create, implement, and execute a customer lifecycle plan to engage customers throughout their buying journey and improve key Lifetime Value metrics via online and offline channels
  • Build, deploy, and optimize all email marketing campaigns and automated programs focusing on customer retention; including design templates, calls-to-action, and content used in email sends
  • Conduct list segmentations based on criterion such as behaviour, value, past email engagement and website interactions (content downloads, site page visits, etc.)
  • Measure results and optimize the nurture tracks for these segments to convert leads to customers
  • Work to minimize list decay and unsubscribes while increasing productivity of email sends
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
  • Conduct customer segmentation and develop campaigns and programs for targeting specific customer groups (per segmentation efforts)
  • Build, implement, and execute broad-based loyalty/rewards/retention program
  • Manage the tools and relationships with vendors which support consistent and appropriate engagement with customers at different stages of the lifecycle and work closely to ensure messaging maps to the overall brand and retention strategy
  • Ensure all programs are properly aligned to customer segments, the product roadmap and the strategic goals of the marketing team and company
  • Work with cross-functional teams to ensure content is being created and delivered to customers according to priorities, brand and deadlines
  • Create and maintain accurate performance reports, and communicate results and actionable insights to the team
  • Accountable for retention analysis including: reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis


Requirements

  • Minimum 5+ years as a retention marketing professional with email marketing and loyalty program creation experience at a consumer-focused company
  • Analytical and reporting mindset with experience creating and executing on plans after analyzing customer behaviour
  • Experience with Salesforce Marketing Cloud preferred
  • Experience with advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and function specific reports. Proven ability to drive action from analysis
  • A strong understanding for B2C product selling a must
  • Ability to inspire, engage, and motivate others to achieve results and success
  • Proven project management skills
  • Strong verbal and written communication skills. Proven ability to work effectively cross-functionally
  • Dedicated to constant refinement & improvement in every task you take on
  • Demonstrated ability to effectively manage multiple priorities in a fast-paced and changing environment
  • Strong organizational skills and attention to detail
  • Ability to manage multiple projects and manage a high-volume of tasks, deadlines, and requirements
  • Results-oriented and process driven, with high expectations of self and team
  • Proven ability to foster a transparent, honest and positive team environment
  • Ability to effectively receive and communicate feedback
  • An entrepreneurial mindset and a roll-up-the-sleeves work ethic - must be comfortable with ambiguity and rapid rates of change


INDOCHINO
720 Robson St
British Columbia V6B
Vancouver
Canada