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Email Marketing & Automation Specialist Inactive job
Husky
This job has been closed. You cannot apply anymore.
Canada
Bolton
3 years of experience
Bachelor education
40 hours per week
Machinery
1001-5000 employees
Junior
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Marketo
Google Analytics
Slack
MS Office
MS Excel
JIRA
HTML
MJML
CSS

Husky is a company with a strong foundation built on innovation, close customer relationships, a strong sense of community and a unique culture and values. We are looking for people with the inspiration and talent to develop with us as we pursue our ambitious growth strategy.


Husky offers a wealth of opportunity for personal growth and development. Most importantly, Husky offers an opportunity to work with – and be challenged by – a team of great people. Our success is possible because of the creativity, intelligence and passion of our people around the world and their desire to lead change. At the same time, we are not afraid to expect a lot and strive for leadership in all of our key markets. We are a company taking on new challenges and for the right people this means exceptional career development opportunities, the chance to be part of a team that is the best in the world at what we do and the experience that comes from working in an environment that demands constant transformation and innovation.


Husky’s Canadian manufacturing facilities and global headquarters are located in Bolton, Ontario on a large, beautiful campus located just 20 minutes north of Toronto’s Pearson International Airport. Features include a fitness and wellness center, intramural sports activities, on-site cafeteria, and clean, state-of-the-art manufacturing facilities with outstanding safety records. We offer a great work environment and competitive total compensation package, including above market retirement savings plan and market competitive group benefits.


Husky is an exciting company with tremendous potential. We have a great team and great expectations. If you are attracted to bold goals, believe in uncompromising honesty, support mutual respect, care about environmental responsibility, have a passion for excellence and a desire to make a positive contribution – then we want you to join the Husky team!


The Email & CRM Marketing Specialist, will take an active role in the development of our integrated email marketing programs and campaigns as part of our growing marketing team. Using insights and a keen business sense you will be the functional expert on email marketing to optimize existing strategies and create new programs that drive demand, results and revenue. You are a stickler for detail, thrive in fast-paced cross-functional teams and are a problem-solver by nature.


Key Responsibilities

  • Support the planning, coordination and execution of all global email and CRM marketing
  • Manage and build overall email and CRM marketing strategy
  • Serve as knowledge expert and company lead on email and CRM marketing
  • Utilize knowledge to advocate and champion new ideas strategies that will drive growth


Build and deploy email campaigns

  • Oversee day-to-day email campaign execution, including set-up, segmentation, scheduling, testing, tagging, deployment and reporting
  • Ensure timely completion and execution of email campaigns and identify areas of improvement
  • Perform quality control checks and proof-reading of coded emails to ensure campaigns meet the company’s content and brand guidelines
  • Ensure emails meet company policies and follow industry best practices
  • Work closely with internal clients to ensure that the email calendar is up to date and that required resources have been received to ensure effective email delivery


Automation and drip campaigns

  • Create automated outreach programs that deliver highly targeted content based on a number of factors including prior purchase history, recent interactions and in-market campaigns
  • Work with stakeholders to plan and execute marketing automation triggers, flows and lists
  • Leverage results and insights to optimize and expand drip campaigns


Lists and segmentation

  • Maintain list health by managing deliverability and contact frequency, and advising on content
  • Define effective and actionable user segments that can be utilized to tailor content and messaging
  • Collaborate with database team on methods for improving data consistency and to build tools that allow for quick and easy access to data across multiple systems


Reporting

  • Maintain ongoing reports that track key metrics such as open rate, click-through rate, opt-out rate, conversion rate and others by various segments
  • Analyze campaign data to share actionable insights and opportunities with management, and suggest ways to adjust and improve


Skills And Qualifications

  • Degree or diploma in business or marketing-related field
  • 3-5 years’ experience in a similar role for a global organization
  • Self-starter and results-driven, with a passion for learning and problem-solving
  • Experience using personalization, behavioral data and customer segmentation for email marketing strategies
  • Excellent communicator, with the ability to work collaboratively across multiple teams
  • Experience with Mailchimp, Marketo, Constant Contact or similar
  • Strong experience building and testing emails with tools such as MJML and Litmus, and specific knowledge of coding HTML and CSS for emails
  • Strong project management skills with experience using Jira, Confluence and Slack preferred
  • Experience in the fitness, health or wellness industries is preferred, but not mandatory
  • Analytical, with strong experience using numbers to deliver marketing insights and action using Excel, Google Analytics and other tools


Husky Injection Molding Systems offers a competitive compensation and benefits package and excellent opportunities for growth and advancement. We are committed to equal employment opportunity and respect, value and welcome diversity in our workplace. Husky also values being a great place to work and strives to maintain a safe workplace. Accordingly, Husky conditions all offers of employment on satisfactory completion of background checks.


Husky is committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the member of the Talent Acquisition team in a timely fashion of any disabilities that requires accomodation measures in order to enable you to be assessed in a fair and equitable manner.


Information received relating to accomodation measures will be addressed confidentially.

Husky
500 Queen St
ON L7E 5S5
Bolton
Canada