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Email Marketing & Automation Specialist Inactive job Remote job - Canada
Advisor Websites
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Canada
Vancouver
2 years of experience
Bachelor education
40 hours per week
Marketing and Advertising
11-50 employees
Medior
25 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Hubspot
Adobe Creative Suite
MS Excel
MS Office
CSS
HTML

Advisor Websites is looking for a passionate and talented Email Marketing & Automation Specialist to join our fast-paced marketing team. This person will own and drive email automation and communications for our financial advisor audience. If you excel at creating strategic email marketing communications from scratch, building impactful user journeys and get a thrill out of generating demand and driving results, this role is definitely for you! This position is a full time Monday to Friday, working either remote or in-office opportunity at Advisor Websites, a software company recognized as one BC's fastest growing companies by Business in Vancouver. 

Opportunity:

  • Build and deploy compelling, end-to-end personalized email campaigns and automations for our financial advisor audience - including designing emails and building out HTML templates
  • Oversee day-to-day email campaign execution, sometimes within tight deadlines, including set-up, segmentation, scheduling, testing, tagging, deployment, and reporting/analytics
  • Build-out data-driven user journeys across the financial advisor lifecycle via marketing automation and nurture campaigns, with a custom attribution model to track campaign ROI to its highest accuracy
  • Build and execute strategic promotional campaigns to support sales and customer success efforts in lead generation, engagement and churn reduction initiatives to meet shared objectives
  • Monitor funnel performance data, conduct campaign level quality assurance and A/B testing, making data-driven and strategic optimizations
  • Maintain daily/weekly reports that track key metrics such as Open Rate, CTR, and Opt-out Rate by various segments making thoughtful and strategic recommendations for campaign optimizations
  • Implement tactical measures to reduce unsubscribes, and grow customer and prospect email list, exercising CASL compliance
  • Manage and maintain clean contact list for segmentation and personalization of marketing campaigns
  • Work with sales and marketing to improve and manage lead scoring and grading systems to ensure engaged/hot leads get to sales fast

Requirements:

  • Minimum 2+ years of email marketing automation experience using marketing technologies to build email templates, campaigns and customer journeys
  • A university degree, or relevant experience in a marketing or related field
  • Experience with HTML/CSS
  • Experience with Hubspot or a similar marketing automation platform
  • Expert knowledge in building lead generation, lead nurturing, drip campaigns and audience segmentation
  • Strong analytical skills. Data-driven in your approach. You’re comfortable looking at a set of data and extracting insights from which to optimize your campaigns
  • Expert knowledge in email compliance policies and best practices (CASL)
  • Strong debugging skills to identify deliverability issues/responsive design display issues and correct them
  • Organized and detail-oriented, producing polished, high-quality output
  • Ability to take marketing concepts/requirements and translate them into marketing automation programs
  • Creative, passionate, and problem solving-focused mind
  • You are able to self-direct and motivate, working independently
  • Excellence in writing conversion-friendly, demand generation copy and communication skills
  • Experience with design tools such as Adobe Creative Suite

The Perks:

  • BucketList Program: 1 day off and $$ to spend every year to knock items off your personal BucketList
  • Wellness Days: In addition to vacation days, you have 8 additional days off you can use when you just need a break
  • Education Fund: $500 per year to help you grow
  • Health and Wellness Fund: $$ to encourage you to look after yourself and live a healthy lifestyle
  • Extended Medical and Dental: What you would expect from your employer
  • Educational Sessions: We bring in professionals to teach the team something new
  • Work from Home Fund: $$ to get your home office set up

Advisor Websites
1930 Pandora St
British Columbia V5L 0C7
Vancouver
Canada