The Role

As a part of Canada Drives' Marketing team, you will be responsible for planning, developing, implementing, and maintaining the company's overall email marketing strategy. Manage customer journeys for account-based and promotional communications. Determine target audiences, devise and launch Email and Text SMS campaigns to promote a product, service, or to generate leads for the business.

Note – This is a remote, full-time permanent, work-from-home position and is open to all applicants who are legally entitled to work in Canada.

What You'll Be Doing

• Develop, implement and manage engaging and personalized campaigns delivering high ROI, awareness, traffic, and revenue
• Ensure emails follow the latest industry trends and best practices
• Deliver timely reporting on email metrics and KPIs - analyze data to identify challenges and opportunities and present actionable insights
• Identify customer segments and maintain data integrity and health of database lists & audiences.
• Drive optimization and growth through continuous A/B testing, make recommendations and implement action plans to improve results
• Collaborate with various business stakeholders to deliver solutions for digital marketing needs
• Improve and develop internal processes and maintain documentation

What You Should Already Have

• An experience of 5+ years in email and marketing automation
• Must have worked with Salesforce Marketing Cloud (previously ExactTarget) - Content Builder, Journey Builder, Automation Studio, CloudPages, Interactions - Triggered Email.
• Proficiency in using other marketing automation tools like MailChimp, Marketo, Eloqua, or similar can be considered
• Ability to create emails and write messaging that outperforms itself
• Hands-on with HTML and email development - familiarity with mobile-responsive email templates, CSS, Media Queries, AMPscript.
• Knowledge of the latest digital marketing trends and the ability to incorporate best practices and tech advances in the email space
• A creative mindset, attention to detail, have organizational and strong problem-solving skills with the desire to share a laugh or two

Nice To Have (not mandatory)

• Experience with SMS Marketing and Text Messaging best practices.
• Understanding of
• Commercial & Transactional messaging - subscriber management.
• Email deliverability: SPF, DKIM, and DMARC Authentication, Domain health, and IP Reputation.
• Consent requirements and CASL, CAN-SPAM compliance
• Familiar with SQL, URL Tracking - UTM Parameters, Email Surveys, Dynamic Emails
• General know-how of Salesforce Ecosystem including Bi-directional integration of Salesforce Marketing Cloud with Salesforce Sales Cloud.
• Persuasive copywriting skills are an asset

What We Offer

• An opportunity to work for one of Canada’s top emerging companies
• Human and technical resources to assist optimization across the entire marketing landscape
• Competitive salary with opportunities for raises and advancement
• Extended Health Benefits (Health, Life, and Dental)
• Continuous training and development opportunities
• Work from home or in office (BC location: next to the Burrard Skytrain Station in Downtown Vancouver)