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Email Marketing and Automation Manager Inactive job Remote job - Canada
Canada Drives
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Canada
Vancouver
5 years of experience
Bachelor education
40 hours per week
Automotive
501-1000 employees
Manager
15 holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Development budget
Salesforce Marketing Cloud
MS Office
AMPscript
CSS
HTML
SQL

The Role

As a part of Canada Drives' Marketing team, you will be responsible for planning, developing, implementing, and maintaining the company's overall email marketing strategy. Manage customer journeys for account-based and promotional communications. Determine target audiences, devise and launch Email and Text SMS campaigns to promote a product, service, or to generate leads for the business.


Note – This is a remote, full-time permanent, work-from-home position and is open to all applicants who are legally entitled to work in Canada.



What You'll Be Doing

  • Develop, implement and manage engaging and personalized campaigns delivering high ROI, awareness, traffic, and revenue
  • Ensure emails follow the latest industry trends and best practices
  • Deliver timely reporting on email metrics and KPIs - analyze data to identify challenges and opportunities and present actionable insights
  • Identify customer segments and maintain data integrity and health of database lists & audiences.
  • Drive optimization and growth through continuous A/B testing, make recommendations and implement action plans to improve results
  • Collaborate with various business stakeholders to deliver solutions for digital marketing needs
  • Improve and develop internal processes and maintain documentation



What You Should Already Have

  • An experience of 5+ years in email and marketing automation
  • Must have worked with Salesforce Marketing Cloud (previously ExactTarget) - Content Builder, Journey Builder, Automation Studio, CloudPages, Interactions - Triggered Email.
  • Proficiency in using other marketing automation tools like MailChimp, Marketo, Eloqua, or similar can be considered
  • Ability to create emails and write messaging that outperforms itself
  • Hands-on with HTML and email development - familiarity with mobile-responsive email templates, CSS, Media Queries, AMPscript.
  • Knowledge of the latest digital marketing trends and the ability to incorporate best practices and tech advances in the email space
  • A creative mindset, attention to detail, have organizational and strong problem-solving skills with the desire to share a laugh or two


Nice To Have (not mandatory)

  • Experience with SMS Marketing and Text Messaging best practices.
  • Understanding of
  • Commercial & Transactional messaging - subscriber management.
  • Email deliverability: SPF, DKIM, and DMARC Authentication, Domain health, and IP Reputation.
  • Consent requirements and CASL, CAN-SPAM compliance
  • Familiar with SQL, URL Tracking - UTM Parameters, Email Surveys, Dynamic Emails
  • General know-how of Salesforce Ecosystem including Bi-directional integration of Salesforce Marketing Cloud with Salesforce Sales Cloud.
  • Persuasive copywriting skills are an asset



What We Offer

  • An opportunity to work for one of Canada’s top emerging companies
  • Human and technical resources to assist optimization across the entire marketing landscape
  • Competitive salary with opportunities for raises and advancement
  • Extended Health Benefits (Health, Life, and Dental)
  • Continuous training and development opportunities
  • Work from home or in office (BC location: next to the Burrard Skytrain Station in Downtown Vancouver)


Canada Drives
Two Bentall Centre 555 Burrard Street
British Columbia V7X 1M8
Vancouver
Canada