Do you have a passion for digital marketing and experience managing high-volume email campaigns? Are you able to prioritize projects and handle multiple tasks efficiently? If so, the Email Marketing Analyst position at The Penny Hoarder may be the role for you!

This role is an integral part of our Digital Product Marketing Team and is responsible for supporting a best-in-class audience acquisition and retention program for multiple channels including, but not limited to, email and sms. Technical responsibilities include testing, building and maintaining The Penny Hoarder's front-end lead generation and content campaigns within the environments of our third party marketing platforms. The Email Marketing Analyst also relentlessly monitors and audits the health of our databases and the integrity of our segments, playing a critical role in the assessment of acquisition/retention campaigns, ROI and LTV metrics. The role will be a power user of our marketing automation and CRM platforms, supporting strategic marketing leadership as a marketing technologist.

Essential Duties And Responsibilities

• Support our product marketing strategies by handling the setup, execution and tracking of marketing programs including: email marketing, lead nurturing, acquisition, landing pages, lead capture widgets, segmentation, targeting and performance tracking
• Proactively make recommendations to create efficient funnel workflows and triggered marketing branches to support an overarching omni-channel strategy
• Monitor and report on lifetime value and engagement KPIs by source and cohort
• Perform regular content analysis -- drawing insights that can be applied to existing and future content strategies
• Implement and collect data from test campaigns, including messaging, frequency, and cadence; optimize for deliverability and engagement
• Leverage marketing platform features such as frequency and channel optimization to optimize our audience engagement metrics
• Continuously identify areas to improve processes to drive efficiencies
• Monitor, analyze and report on the overall health of our email and sms programs
• Manage the campaign calendar for multiple channels, scheduling the promotion of native products and partner campaigns
• Play a central role in building third party technical integrations, including testing and validation; identify and collaborate with IT to troubleshoot issues as they arise
• Maintain responsibility for audience database integrity, including data hygiene, processes, and optimization
• Document marketing platform processes, workflows, and integration points
• Provide day-to-day system maintenance and configuration of the systems; act as the first line of defense for troubleshooting and overall support
• Oversee and implement documentation and training as-needed for end users
• Ensure that the sync between lead, campaign and internal data systems' are working optimally
• Provide recommendations on new platform features and/or best practices to increase productivity and campaign effectiveness

Technical Skills/Qualification

• 3-5 years of relevant experience including email marketing, email automation and CRM experience
• Bachelor's degree in marketing, communications or business, or equivalent experience
• Excellent project management and organizational skills: capacity to manage multiple priorities and tasks simultaneously
• Solid understanding of web and web technology (HTML, CSS) and the ability and desire to expand current technical skillset
• Sharp digital analytics acumen, specifically tracking engagement, LTV, conversion rates, and funnel analysis leveraging Google Analytics Suite
• Hands-on experience with inbound and lifecycle campaigns and working knowledge of the digital media landscape
• Ability to adapt to and learn new SaaS and CRM technologies
• Experience using and creating reports from sales and marketing tools
• Will see it as a plus if you have the following experiences
• Creating reports and drawing insights from platforms such as Salesforce, Marketo, Eloqua, Iterable
• SQL experience
• GA certification
• Tableau experience

Essential Team/Communication Skills

• Experience building collaborative, cross-functional relationships
• Strong communication and time management skills
• Able to communicate with all levels of the organization, including management
• A high-level of self-motivation and the ability to work well as an individual and within a team environment
• Thinks about how to alter their communication skills with different people or environments to be more effective
• Encourages others to have a positive attitude and helps create a positive working environment; acts as a role model
• Gives and accepts feedback and guidance with a positive attitude and adjusts accordingly to meet the needs of the team and company
• Builds trusting relationships with internal and external partners, paving the way for effective collaboration

Position Specific Competencies

• Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations)
• Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts
• Gathering Information — Observing, receiving, and otherwise obtaining information from all relevant sources
• Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem
• Quality Control Analysis — Conducting tests and inspections of products, services, or processes to evaluate quality or performance
• Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense
• Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events)
• Conflict Resolution — The ability to reach common ground to resolve/negotiate conflicts with team members

Although our team is currently working remotely due to the COVID-19 pandemic, we are excited to be recruiting and hiring new team members. All interviews will be conducted remotely, and remote-working accommodations will be made for hired employees until we are safely able to return to the office.

About The Penny Hoarder

The Penny Hoarder is one of the nation's largest personal finance websites. We envision a world with less money stress. Our mission is simple: to empower people to make smart choices with their money. We do this by sharing actionable and inspirational advice, and resources about how to make, save and manage money. The Penny Hoarder's team is headquartered in the beautiful and walkable downtown St. Petersburg, Florida. For more information, visit: http://www.thepennyhoarder.com/

Benefits and Perks:

• Health Insurance with 100% of premiums covered (health, dental and vision)
• Generous vacation program
• 7 paid holidays
• Unlimited sick days
• 401(k) with generous employer match
• Parking/communications allowance
• Free beverages and snacks
• Work from Home days
• Guest speakers and talks by industry and community leaders

If you found this job on Indeed or another website, please navigate to our website to apply, so you can answer our application questions. You can read more about what it's like to work with us at http://thepennyhoarder.com/careers.