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Email Marketing Analyst Jobs
Salesforce
United States
San Francisco
2 years of experience
Bachelor education
40 hours per week
Internet
10,001+ employees
Medior
Unlimited holidays
PTO
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Employee Discount
Paid maternity/paternity leave
Salesforce Marketing Cloud
Adobe Photoshop
CSS
HTML
SQL
AMPscript

We are looking for a true all-star with a passion for email marketing to help us build out our outstanding marketing organization.


The Email Marketing Analyst will be responsible for carrying out and reporting on customer- and prospect-facing email marketing communications focusing primarily on events across two regions, but also including demand generation emails, nurture programs, and email newsletters. They will work closely with various cross-functional partners to drive campaign performance through groundbreaking email marketing programs.


The ideal candidate is a strong strategic thinker with high attention to detail and solid experience working on large scale email marketing campaigns from beginning to end.


Responsibilities Include

  • Develop email communication strategy with various internal partners to identify proper approach to increase customer acquisition, engagement, retention, and growth;
  • Lead email campaigns on the Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting;
  • Client management of internal partners acting as an internal email consultant on email marketing best practices from audience segmentation to copy;
  • Establish key metrics, create review cycle, and provide insights on customer intelligence;
  • Partner with creative and campaign teams to optimize content;
  • Work with other digital marketing teams to develop cross-channel communication strategy;
  • Recommend and implement email best practices across the global organization
  • Create automated, multi-touch, targeted customer lifecycle digital marketing programs;
  • Establish key metrics, create review cycle, and provide insights on customer intelligence;
  • Partner with creative and campaign teams to optimize template design and content;
  • Work with other digital marketing teams to develop cross-channel communication strategy;
  • Recommend and implement email best practices across the global organization


Required Skills/experience

  • High energy with the ability to balance multiple priorities under pressure and tight deadlines in a fast paced, changing environment
  • 2-4 years experience in either Email Marketing, Online Marketing, or Database Marketing
  • Experience crafting and sending large scale email campaigns
  • Proven record of meeting campaign performance goals
  • Demonstrated understanding of email marketing best practices
  • Experience with A/B test plan methodologies and reporting
  • Skilled in data analysis, and reporting results and presenting analysis.
  • Experience working with premier Email Service Provider (ESP) platforms (i.e. Salesforce Marketing Cloud/ExactTarget, Eloqua, CheetahMail, Responsys, etc.).
  • Solid knowledge of HTML / CSS. Comfortable reading, editing and making email design changes using Adobe Dreamweaver. Familiarity with Photoshop for image cropping a plus.
  • Strong analytical and problem solving skills and fundamentals based on data-driven marketing tactics. Familiarity with database management. Working knowledge of SQL a plus.
  • Demonstrated ability to work independently and autonomously.


Accommodations

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Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.


Salesforce welcomes all.


Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.As a federal contractor, Salesforce is required to verify that all US-based employees are fully vaccinated against COVID-19. If you receive an offer and are unable to get vaccinated for religious or medical reasons, you may request a reasonable accommodation.

Salesforce
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United States