Airtm exists because money in Latin America is broken. It constantly loses its value making it difficult to preserve your wealth and very difficult to participate in the global economy. Exchange rates are horrible. Our mission is to give every Latin American a globally connected dollar account. With Airtm anyone can Save, Spend, Send and Receive dollars as if they are in the USA. More than a million have already gained financial freedom. We need to give everyone access to Airtm, now. We need you.
About the role:
The role of the Email Marketing Analyst is to plan, develop, and execute email marketing campaigns for Airtm markets. This position will also be responsible for daily execution across other internal channels such as popups, push notifications, SMS, etc.
- Be an expert in all the internal channels.
- Develop and execute email and push notification campaigns that drive revenue growth through retention and cross-selling.
- Build and execute welcome series emails, referral rewards program drip campaigns, abandonment emails, and other lifecycle campaigns.
- Report on results of email campaigns including opens, click through rates, revenue, unsubscriptions, product performance, etc.
- Develop and continually optimize toward an efficient email production process, making the best use of both internal and external resources.
- Use data to better understand our customers and improve the open rate and timing of our communications.
- Proactively identify opportunities for process improvement and execution complexity reduction
- Experience building business requirements for list segments, work flows and triggered events—knowledge of Leanplum/Chameleon a major plus.
- Knowledge of email best practices including targeted lists, subject lines, messaging, deliverability and CAN-SPAM/anti-spam legislation.
- Detailed and deadline oriented with excellent project management skills.
- Bilingual in Spanish, English and Portugese is a major plus.
Airtm financially empowers citizens in countries with broken economies. We believe it is not fair for people to lose their hard-earned money to inflation, to be disconnected from the global economy, or to lose 90% of their value when receiving a remittance.
Airtm’s globally accessible dollar account allows anyone to hold their wealth in a stable currency, participate in the global economy and cash out remittances at fair exchange rates.
We need to give everyone access to Airtm, now. Come join us.