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Email Life-Cycle Marketing Manager Inactive job
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United States
New York
5 years of experience
Bachelor education
40 hours per week
Health, Wellness and Fitness
11-50 employees
Unlimited holidays
Dental Insurance
Medical Insurance
Employee Discount
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Google Analytics
MS Office
MS Excel

MIRROR is the world’s first nearly invisible home gym featuring live and on-demand fitness classes in a variety of workout genres, and 1:1 personal training. MIRROR is creating a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout--variety, personalization, and community--are brought to the most convenient place: the home.

We recently joined the lululemon family, operating as an independent entity, and now have the resources of a public, global company behind us. We’re an inclusive space for all identities and are committed to keeping that foundation intact as we grow. If you're eager to make an impact in a quickly growing business, we want to hear more from you!

The Role & You

We’re looking for an experienced Email Marketing Manager to help lead MIRROR’s email marketing initiatives. You will own day-to-day execution and operations of our email marketing program.

At MIRROR, you will:

  • Plan, analyze, and evaluate performance of ongoing campaigns to optimize towards benchmarks
  • Generate and convert leads, develop drip campaigns, grow and nurture MIRROR’s email list
  • Own and manage the content calendar / facilitate creative process
  • Manage all email campaigns, supporting the customer lifecycle (awareness, engagement, conversion, retention)
  • Work closely with content and design leads to transform marketing content into email campaigns to drive actions at scale
  • Lead email experimentation plan, including testing design, analysis, and documentation
  • Monitor and manage email workflows through data analysis, content review and A/B testing


  • 5-8 years of experience in an email marketing role
  • In-house experience at a fast-growing direct-to-consumer startup a plus
  • Deep knowledge of CRM tools and marketing tools
  • Growth mindset, passion for bringing creativity to the direct-to-consumer marketing process
  • Experience developing and implementing marketing plans that drive customer demand
  • Experience operating both strategically and tactically in a high-energy, fast-paced environment
  • Experience using data to develop and measure marketing programs


  • Competitive Compensation
  • Competitive Health Coverage
  • 401(k) plan
  • Self-directed Paid Time Off
  • Opportunity for Rapid Growth

1261 Broadway
NY 10001
New York
United States