The Email Developer is responsible for the technical creation of emails. Primary job tasks include, but are not limited to: html development and/or manipulation, content implementation, audience segmentation, testing implementation (A/B, mulitvariate), quality control, and email rendering through the email service provider (ESP).

RESPONSIBILITIES

• Responsible for the creation of emails, including, but not limited to, html development, audience building, testing, and quality control
• Executes basic email development requirements, with assistance as needed
• Knows resources and whom to engage solutions with guidance
• Follows through against given development timelines
• Understands basic email requirements and best practices; recognizes gaps and identifies development issues
• Is adaptable to evolving business needs and a changing environment, including email industry changes
• Solution oriented; positively impacts the environment of his or her direct team and others with whom he or she interacts
• Works with leader to align on priorities, constructively address project work, and build personal development plans
• Must be able to meet any physical ability requirements listed on this description
• May perform other job duties as directed by Employee's Leaders

Southwest Airlines is an Equal Opportunity Employer

KNOWLEDGE, SKILLS AND ABILITIES

• Knowledge of email HTML code standards and ability to troubleshoot rendering issues in a wide array of configurations
• Experience with HTML editors, such as Adobe Dreamweaver
• Knowledge of email best practices and passion to stay ahead of marketing trends in the channel
• Ability to understand list selection criteria and to create targeted audience files for distribution
• Ability to assemble emails that contain basic dynamic content targeting
• Basic knowledge of pre-campaign testing tools, inbox monitoring, and blacklist/reputation monitoring tools, such as Return Path
• Basic knowledge of Photoshop techniques
• Communicates effectively within their immediate team and is able to represent their team's point of view in peer to peer communication; articulates ideas and thoughts clearly; proactively listens and asks clarifying questions.
• Prioritizes effectively and hits promised timelines
• Delivers quality work within a low-cost environment

EDUCATION

• Required: High School Diploma or GED
• Required: Bachelor's degree or equivalent work experience

EXPERIENCE

• Required: Minimum 2 years of experience in related field required (i.e., email marketing, email development, social media marketing)
• Required: Minimum 2 years of experience with email service providers (ESPs) required, such as Oracle Responsys, Adobe Campaign, or Salesforce ExactTarget
• Required: Minimum 2 years of experience with email testing techniques required, including A/B and/or multivariate

LICENSING/CERTIFICATION

• N/A

PHYSICAL ABILITIES

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

OTHER QUALIFICATIONS

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines