Vacation Innovations is seeking an experienced and passionate Email Designer/Developer with hands-on knowledge of email design and development. In this role, you will directly contribute to the success of our email marketing programs, by owning the design and development process including campaign conceptualization, coding, and testing communications and creative templates. This is a highly collaborative role with an opportunity to influence campaign strategy, and you will work directly with the Email Marketing team, while reporting to the Creative Director.
Responsibilities/Duties:
- Develop dynamic email templates, which include responsive coding of emails using HTML/CSS
- Coordinate with marketing teams via ASANA project management system for scheduling, prioritization, and trafficking of proofs to internal projects; then complete revisions and finalize execution of assigned projects on deadline
- Act as a thought leader in email design and development best practices and trends; apply forward-thinking to identify and overcome obstacles before they impact campaigns
- Develop expertise in Vacation Innovations’ family of brands, style guidelines, and audience attributes to influence design and development of assigned campaigns
- Develop expertise in the intricacies and complexities of the wide range of products we offer
- Meet and exceed production goals in a fast paced, high-volume environment
- Apply a high-level of creativity in the design and production of e-communications, specifically HTML emails, e-newsletters, and other web communications as needed
- Understand and apply digital best practices in email development, email compliance regulations, and accessibility
- Perform code testing and ensure identical rendering across browsers, ESPs, and devices
- Troubleshoot HTML, CSS, and other performance issues
- Prepare all creative work according to brand style and legal guidelines, and proof for quality assurance
- Collaborate on strategic initiatives, presenting solutions and innovative ideas in the ongoing development of design and e-marketing programs
- Any additional duties that may be assigned to meet business needs
Requirements
- B.A./B.S. in a relevant field (Advertising, Graphic Design, Marketing, Computer Science), or equivalent experience
- 3+ years of experience as an HTML/CSS designer with coding skills in fast-paced creative agency or in-house marketing group
- Expert knowledge of HTML, CSS, Dreamweaver, or Sublime Text like editor, plus expertise in Microsoft Excel
- At least 2 years of prior experience utilizing Adobe Photoshop
- Adobe Illustrator experience preferred
- Knowledge of Adobe InDesign desired but not required
- Competence with both PC and Macintosh computer systems and related equipment
- Ability to execute new e-templates and other promotional materials that are fresh, “out-of-the-box,” and unique while still adhering to overarching brand standards
- Thorough understanding of electronic communications best practices and can counsel team on optimization of techniques to acquire consistently high email opens and clicks
- Ability to manage multiple projects at the same time under tight deadlines
- Excellent written and verbal communication skills, including the ability to communicate clearly to management and stakeholders
- Detail-oriented with an eye for consistency and accuracy
- Self-starter and self-motivated, requiring minimal day-to-day supervision
- Experience with luxury and premium products highly preferred; travel brands experience a plus
Benefits
- 401K with Employer Match
- Health Insurance
- Dental/Vision Insurance
- Paid Holidays and Paid Time Off
- Long/Short Term Disability
- Access to discounted hotels, resorts, flights, and rental cars
About Vacation Innovations: Since its founding in 1999, Vacation Innovations has assembled a host of major consumer brands that provide secondary market solutions for the vacation ownership industry, including online resale and rental advertising for owners, licensed timeshare brokerage, and customized services for resorts, resort developers, HOAs and management companies. With a talented and professional staff of more than 250 employees across its offices in Orlando, FL and Exeter, NH, Vacation Innovations is reinventing the online marketplace for vacation ownership and vacation rentals.
FL 32819
Orlando
United States