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Email & CRM Specialist Inactive job
Perry Ellis International
This job has been closed. You cannot apply anymore.
United States
Doral
3 years of experience
Bachelor education
40 hours per week
Apparel & Fashion
1001-5000 employees
Entry-level
10 holidays
PTO
Employee Discount
Dental Insurance
Medical Insurance
Vision Insurance
Pension Plan
Paid maternity/paternity leave
Listrak
Google Analytics
CSS
HTML

We are seeking an individual with CRM / email experience as well as skilled with email segmentation. This individual will manage and execute email strategy and personalization efforts.


RESPONSIBILITIES:

  • Manages calendar and strategy for email marketing in collaboration with the site managers
  • Develops strategies for triggered email campaigns
  • Drive results for all key metrics of email and loyalty 
  • Influence and execute company A/B testing strategies
  • Manage vendor relationships and budgets and re-forecasting
  • Establish monthly/yearly revenue forecast and goal setting
  • Strategize and leverage customer data to segment campaigns and drive qualified traffic to the site, improving conversion rates
  • Manage post-purchase campaigns to ensure repeat buyers 
  • Collaborates with brand and E-commerce teams to drive commerce-focused offers to deliver traffic and sales
  • Recommends and executes on opportunities for email list acquisition and loyalty sign-up
  • Develops and executes personalization tactics across multiple platforms and touch points
  • Develop email segmentation, personalization and optimization strategies for a variety of objectives: sales, lead nurturing, re-engagement, loyalty building, etc.
  • Ensure a mobile-first approach 
  • Analyze the customer data and reporting and develop customer retention campaigns 


MINIMUM REQUIREMENTS:

  • 3+ years of email marketing experience, with specific CRM/retention capacity in apparel E-commerce
  • Knowledge of Listrak or comparable ESP including segmentation/email targeting
  • Strong understanding of all email response metrics and best practices as well as a proven track record of leading successful email programs
  • Google Analytics experience required


Perry Ellis International
3000 NW 107th Ave
FL 33172
Doral
United States