We are seeking an individual with CRM / email experience as well as skilled with email segmentation. This individual will manage and execute email strategy and personalization efforts.

RESPONSIBILITIES:

• Manages calendar and strategy for email marketing in collaboration with the site managers
• Develops strategies for triggered email campaigns
• Drive results for all key metrics of email and loyalty 
• Influence and execute company A/B testing strategies
• Manage vendor relationships and budgets and re-forecasting
• Establish monthly/yearly revenue forecast and goal setting
• Strategize and leverage customer data to segment campaigns and drive qualified traffic to the site, improving conversion rates
• Manage post-purchase campaigns to ensure repeat buyers 
• Collaborates with brand and E-commerce teams to drive commerce-focused offers to deliver traffic and sales
• Recommends and executes on opportunities for email list acquisition and loyalty sign-up
• Develops and executes personalization tactics across multiple platforms and touch points
• Develop email segmentation, personalization and optimization strategies for a variety of objectives: sales, lead nurturing, re-engagement, loyalty building, etc.
• Ensure a mobile-first approach 
• Analyze the customer data and reporting and develop customer retention campaigns 

MINIMUM REQUIREMENTS:

• 3+ years of email marketing experience, with specific CRM/retention capacity in apparel E-commerce
• Knowledge of Listrak or comparable ESP including segmentation/email targeting
• Strong understanding of all email response metrics and best practices as well as a proven track record of leading successful email programs
• Google Analytics experience required